How to Support Small Businesses This Holiday Season

This holiday season, The Greenhouse encourages the St. Pete community to support our local makers, entrepreneurs, and neighboring stores and restaurants by shopping small.

We’re all familiar with the large companies that participate in Black Friday and Cyber Monday.  Let’s focus on the delightful cream filling sandwiched in between: Small Business Saturday!

Saturday, November 27, 2021 is a day to celebrate and support small businesses and all they do for our local St. Pete community. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the long-term effects from the ongoing pandemic. The Greenhouse is proud to support the SBA and join organizations across the country in supporting our local small businesses by shopping at a small business this holiday season. 

About Small Business Saturday:
Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express. The survey also found that 97% of shoppers recognized the positive impact they can make by shopping small and 85% of them reported they also encouraged friends and family to Shop Small® as well.

Resources for Small Business Owners

    Stand out this holiday season and attract new customers. November and December Workshops at The Greenhouse were dedicated to Sales and Marketing. We were joined by Sarah Guest with Cyberlicious for hot topics. Missed the live opportunity? Watch the recordings:
    Note: As a partner organization of the SBA,  participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity.

Community Holiday Shopping Events

Friday Nov. 26 

Join local shops of the MLK Business District including Gypsy Souls Coffeehouse & St. Pete SaltWorks for a Black Friday Market on November 26 from 8AM – 1 PM.  Shop local & get caffeinated all in the same place on Black Friday! We will have local vendors set up to help you get your holiday shopping done without the chaos of major stores!

Interested in being a vendor at the event?

Saturday Nov. 27 

Come support your local brick & mortar small businesses this holiday season! Shop over 30 blocks of boutiques, food, beverages, art galleries, music venues & more!


Saturday Nov. 27 and Sunday Nov 28

Celebrate LOCAL AT Shopapalooza!
Vinoy Park, Downtown St Petersburg

LocalShops1’s signature event in downtown St. Petersburg kicks off the holiday shopping season with a free community celebration featuring 250+ vendors! Plus live music, free kids zone, free raffles, food hall and more.


Saturday Dec 11

Come out to the Warehouse Arts District and The Deuces Live for a unique bike- and pedestrian-friendly Pop-up Market Experience along the Pinellas Trail! Enjoy the Trail in an exciting, new way as you support 150+ artists & makers + galleries with your holiday shopping! 

Resources to find local shops

    1. St. Pete Small Business Map
      The Greenhouse launched a new community-sourced small business mapping tool to help connect the community with our local small business locations! Search by business type, keywords, minority-owned business, etc. The tool allows eligible businesses to add their listing to the community resource tool, add your business today!

    2. St. Petersburg Chamber of Commerce
      The St. Pete Chamber of commerce provides a list of reputable local businesses, and you can call or speak to someone in person about businesses specific to your needs. Additionally, the St. Pete Store works alongside The St. Petersburg Area Chamber of Commerce and Visitor Center to offer a showcase of over 50 local artisans.

    3. LocalShops1 
      LocalShops1 has various resources to help you support small business. In additional to their local resources and small business database, check out LocalShops1 Community Marketplace,, to shop directly from 250+ local makers and small businesses, right from the comfort of your home.

    4. Green Book of Tampa Bay
      Green Book of Tampa Bay, in partnership with One Community and Deuces Live, wants you to shop local and #BuyBlack this holiday season! For a green economy, holistic sustainability is impossible without the inclusion of all. Check out their directory of local black-owned businesses.

    5. I Love the Burg
      Holiday Gift Markets are popping up all over St. Petersburg, both virtually and in-person, and I Love the Burg has gathered up the local Sunshine City events you can’t miss as you continue to shop small for the holidays. Check out their St. Petersburg Holiday Gift Market Guide!

    6. Support Local Artists: 

      St. Pete Arts Alliance’s ArtWalk features the studios and galleries of the Central Arts District, EDGE District, Grand Central District, Warehouse Arts District and downtown Waterfront Arts District will continue to welcome visitors every 2nd Saturday of the month. Also look for the list of galleries that are available to visit online! 

    7. I Love St. Pete Key Tag Merchants
      Are you a member of the I Love St. Pete Facebook  group? The group manages an ILSP Key Tag holder program, highlighting local businesses in the community! ILSP Key Tag holders can receive special offers/discounts from participating businesses. Learn more

Did we miss an amazing small business shopping resource you have found helpful? Email us!