Client interactions and engagements through The Greenhouse’s services and events.
Individual entrepreneurs serviced through consultation sessions, capacity building opportunities and staff assisted services.
Capacity building workshops and connection related events held in 2021 by The Greenhouse.
3 Countries/US Territories
70.6% St. Pete-based
26.7% Located within South St. Pete CRA boundary
13.1% No Response
14.8% No Response
86 Veteran Clients Served
71 Disabled Clients Served
The Greenhouse is maintaining a consistent reach among targeted client locations. From 2019 through 2021, the client locations remain steady ~ 71% primarily located in St. Petersburg. Since the launch of virtual opportunities in mid-2020, engagement is expanding reach outside the St. Pete-Tampa Metro area. The Greenhouse does not limit support services to residents or businesses located within City of St. Petersburg municipal boundaries due to the Small Business Enterprise (SBE) Program participation in the five-county region, but also, with the intent to attract start-up/scale-ups to our community and region. In 2021, we saw a 45.9% percentage increase in diverse client geographic locations. The Greenhouse engaged with two global clients seeking interest in relocating business to Florida from Puerto Rico and Finland.
Entrepreneurs and their ventures have a huge impact on the social, political and most of all economic well-being of communities. Targeted outreach helped increase engagement with minority-owned businesses by a total of 8% or a percent increase of 25%. This also aligns with the national trend where we see black-owned businesses growing overall. The latest US Census Bureau data shows the number of black-owned businesses nationally increased by 8% total as demonstrated in the 2018 – 2019 ABS Census Data. Although BIPOC owned businesses are driving the growth of entrepreneurship around the country, they still face a multitude of challenges when trying to start and finance their businesses. That is why it is one of The Greenhouse’s priorities to ensure support and resources are accessible to all. Compared to demographics of Pinellas County, where 10.3% of the population is black (2019 American Community Survey 5-Year Estimates), The Greenhouse served 29.4% black clients in 2021, a 25.1% percentage increase over the previous year.
The Greenhouse female entrepreneur engagement saw an overall increase by 2.6% from 2019 to 2020. When you support Women Owned businesses, you are investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall. Here’s why: Women Owned businesses represent a significant portion of economic and business growth. As of January 2017, there were an estimated 11.6 million Women Owned businesses in the U.S., employing nearly 9 million people and generating $1.7 trillion in revenues (American Express Women Owned Report, 2017). At the national level, we are seeing black women as the fastest growing entrepreneurs Black women represent 42% of new women-owned businesses—three times their share of the female population—and 36% of all Black-owned employer businesses.
OVERVIEW: In response to the drastic change in the business environment stemming from the pandemic, the City of St. Petersburg developed a new non-profit and small business incentive package in support of the sustained success of St. Pete’s health, local economy, and cultural landscape.
Through this $2,536,000 funding package, the City’s goal was to provide general economic stimulus and ongoing support to businesses overcoming the longstanding impacts of COVID-19 with an emphasis on business retention and resiliency efforts.
RESILIENCE + RETENTION FUND SUPPORT INITIATIVES:
Any business located in St. Petersburg are required to possess a Business Tax Certificate Receipt. This is an annual business tax for all businesses, professionals, independent contractors and individuals who accept compensation for merchandise or services who are located in the city limits of St. Petersburg. The information collected also allows the city to track business growth and engage with firms at the local level.
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17,968 Business Tax Receipts paid in FY 2021, demonstrating 1,819 net new business tax license receipts reported between 2017 to 2021. This increase could be an increase in both net new businesses, and increased education on the requirement to acquire the receipt during new grant programs in St. Petersburg that started in 2020.
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79,076 total jobs reported in St. Petersburg in FY 2021, a 6.4% decline in total jobs since 2019 contributed to COVID-19 impact on local economy.
Resilience of local economy by job creation and retention during pandemic
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Where did the jobs go?
Firms with 100+ employees accounted for 81.66% of gross jobs lost.
Firms with 51-99 employees accounted for 13.8% of gross jobs lost.
Small and scalable firms with 1 -50 employees showed most resilient in retaining jobs during unstable business environment from pandemic impacts and accounted for 100% of gross jobs gained between 2019 – 2021.
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While firms with 100+ employees account for 30,829 of the
total jobs reported in the city, this group of firms account for 38% of jobs, compared to 61% of firms with less than 100 employees and that group reported 48,010 total jobs in 2021.
Small businesses with 50 or less employees provide 53.5% of the total jobs in St. Petersburg.
The Greenhouse provides a variety of technical assistance and capacity building services, helping entrepreneurs access the tools, skills, knowledge and resources necessary to start or expand a business. Starting March 23, 2020, The Greenhouse immediately pivoted to provide services remotely and continued to expand online accessibility for programming in 2021.
The Greenhouse partners with SBDC and Pinellas Count Score to offer 1-on-1 expert business assistance by appointment at no cost for entrepreneurs at all stage of business. Use this resource to discuss plans for business startup, expansion or to establish an ongoing relationship through personal and confidential sessions.
Entrepreneurship training provides individuals with the aptitude to identify business opportunities, confidence building, knowledge and skills to act on them. It includes instruction in chance identification, commercializing a concept, managing resources, and initiating business speculation.
The Greenhouse continued to respond during the pandemic recovery by shifting operational needs and provided small business capacity building services in a virtual accessible setting. Services were constantly re-evaluated and expanded during this time. The following new offerings were added in response to immediate business needs during pandemic recovery:
The Greenhouse’s professional staff, also known as Navigators, are trained to deliver business assistance in a personalized manner. This concierge approach centers around relationship building, process navigation, and results-based solutions.
Lack of coordination allows viable funding opportunities to leak through the cracks. The Greenhouse advocates for and administers local business initiatives and grant programs that are needed to help support local startups and existing small business.
The Greenhouse-Eckerd Experience in Entrepreneurship is a collaboration of The Greenhouse and Eckerd College to support and sustain small businesses while also providing students with real-world small business experience.
PROGRAM GOAL: To grow client base and increase revenue via digital marketing tactics
PROJECT VOLUNTEER ASSIGNMENT: Reviewed and documented existing digital media for TET salon including website, Facebook and Search.
9 SESSIONS WITH CERTIFIED MENTOR ONGOING SUPPORT PROVIDED.
GREEN BOOK OF TAMPA BAY
PROGRAM GOAL: To assist the Green Book of Tampa Bay in creating a vendor list
PROJECT VOLUNTEER ASSIGNMENT: Created the form for business owners considering joining the vendor list Contacting the businesses and asking them to complete an application to be included in the vendor list.
3 SESSIONS WITH CERTIFIED MENTOR ONGOING SUPPORT PROVIDED.
Locally owned businesses are the fabric of St. Pete and create local character and prosperity. We promote our small business community through storytelling and advocacy of St. Pete and its entrepreneurs.
Connections are essential when launching and growing your business. Community building programs and events offered through The Greenhouse -and its partners- link St. Pete’s entrepreneurs to the local ecosystem.
In 2019 The Greenhouse launched our inaugural #StPeteSupportsHer event. In 2020, St. Petersburg was recognized as number 4 out of 15 for best places for women entrepreneurs. However, 2020 was also the year businesses faced the unknown as it related to the pandemic, job security and work and home life balance. We have experienced unprecedented events in unprecedented times and yet, your resiliency shines through. Now is the time to reimagine how we can work together to reignite #stpetesupportsher and to move closer to the #1 spot for women entrepreneurs.
Our Successful Women Advisory Group (S.W.A.G) is a cohort for women CEO and business owners where they meet monthly for peer-to-peer conversations in a confidential environment. They participate in leadership development, goal setting, with accountability, and share opportunities to support each other as they strive for business growth and success.
The City of St. Petersburg Economic & Workforce Development Department and The Greenhouse administered the St. Petersburg Business Wellness survey in January to February, 2022 and received 310 responses. The survey provides insights into the state of the economy and recovery efforts brought on by the COVID-19 pandemic.
Data from the Business Wellness Survey helps inform business leaders where they stand in relation to their peers — and is helping policymakers better understand the rapidly changing needs of the business community. The survey will help us better support the post-pandemic recovery for employers, jobseekers and St. Pete community.
Thesurvey includes input from a diverse set of businesses across the city, from very large major employers to local small businesses, with about 70% of respondents having fewer than 10 employees. The industry categories were also diverse, including Professional and Business Services, Manufacturing, Hospitality, Health Care, and Construction among other sectors.
Stakeholders interested in seeing full results may access PDF report summary and excel raw data.
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Summary: Compared to reported revenue impact between 2022 and 2021 surveys, businesses experienced a total 39% drop in negative revenue impact while seeing an overall increase in revenue by a total of 33% compared to 2020 operations.
Business operation satisfaction rate in St. Petersburg
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