SMALL BUSINESS WEEK: St. Pete's Entrepreneurial Spirit

St. Pete Small Business Week is a locally recognized week-long event to celebrate local business growth and the diverse voices in entrepreneurship. Locally owned businesses play a central role in creating a healthy community, are a tool for economic mobility, opportunity creation and expanding prosperity, and are among the best engines for job creation. The event will offer several business growth resources to small business owners, including webinars, video conferences, free giveaways, a startup pitch competition, and more.


Small businesses are the heart of St. Pete! Our community recognizes the critical contributions of our entrepreneurs and small business owners. During these uncertain times, it is crucial to recognize, support and celebrate all small business owners.

The Greenhouse, along with our partners, stands proudly with St. Pete Small Business. This week provides the opportunity to highlight the impacts of outstanding entrepreneurs, small business owners and small business champions around St. Petersburg.

2020 has not been easy. Things are changing faster than ever before, with uncertainty looming. Our small businesses are working hard to be nimble, responsive and forward-thinking to evolve in a way to meet the changing landscape and continue to serve clients, the embodiment of the entrepreneurial spirit and the backbone of what makes St. Pete so special.

          | More than half of Americans either own or work for a small business; they create about two out of every
            three new jobs in the U.S. each year.

See all Small Business Week Highlights

Recorded resources from Small Business Week

9:00 AM – Mayor Rick Kriseman and St. Pete Chamber President CEO Chris Steinocher helped us kick off Small Business Week celebrations.
                       WATCH THE RECORDED EVENT

Join us for a day of capacity building workshops that support you as a small business owner and entrepreneur. In light of current challenges, these events are intended to equip small businesses with support and resources to adapt and thrive during this time.

    • 12:00 PM – Navigating the New Way to Network – Online!

      Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new.

      Online networking can be your ultimate disrupter – and that’s a good thing! This new, and soon-to-be, ‘hybrid normal’ gives you an unprecedented opportunity to expand your circle of influence, ‘test-drive” new groups, better define your target market and hone your elevator speech – all from the comfort of your own home or socially-distanced office.

      This interactive workshop will cover:

      – How to continue the conversation after everyone has logged off
      – What’s your follow-up strategy (do you need one?)
      – What NOT to do in online networking
      – How best to set up an off-line discussion
      – What’s ahead on the networking horizon

      Join us for an informal discussion, or call it a “lunch and EARN,” on productive and profitable ways to be an effective online networker.


  • 6:00 PM – Branding in the Virtual World
    The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’re posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace.


Connect with likeminded entrepreneurs and grow your business. St. Pete welcomes collaboration and connection with our local startup community. Innovation starts, grows and thrives here!

  • 9 AM – 1 Million Cups
    Help empower local startups with feedback to help break down barriers that stand in the way of starting and growing their businesses. This week we welcome back Kids Saving Oceans and Cope Notes, previous winners of St. Pete Pitch Night. They will be presenting on current  business status and what has been accomplished since securing $5,000 toward their startups from St. Pete Pitch Night.

  • 5 PM – St. Pete Pitch Night
    St. Pete celebrates all things entrepreneurial!  As St. Pete continues to grow and make strides to build capacity and density, we discover new and existing gaps that can be utilized as opportunities to keep our community moving forward.  St. Pete Pitch Night focuses on showcasing, elevating and seeding community-based businesses through a friendly pitch competition for a chance to win $5,000 toward a local startup. The following five startups were selected to participate: KinstakStartup SpaceWannaGoEmbrew, and Cultured Books


October is National Women’s Small Business Month! Celebrate with advocacy and support.

  • Women own 42% of businesses in the United States.
  • Women-owned businesses generate $1.9 trillion annually.
  • Women of color account for 50% of female business owners.

This is a time to recognize the myriad achievements of our local female entrepreneurs, and the positive impact they are making on jobs and the economy. Join us for Thursday’s events which are focused around connection and support for our local lady leaders.

  • 9 AM – Head of the Table: The Seat Where You Belong

    The Greenhouse is leading a community engagement event aimed at providing women entrepreneurs an open dialogue on topics that unite us. A selected panel of women small business leaders will be leading the discussion, telling their stories, and allowing for an opportunity for open questions.

    Meet up, chat and network with like-minded women and find out what’s going on, share what’s happening for you and get some inspiration and encouragement for your business.


  • 12 PM – Bridging the Gap Between Business and Finance

    Join Leslie Bridges, Senior Vice President of First Citrus Bank at 12:00

    Leslie is here to answer your questions about PPP, SBA and beyond. Get your banking and business financing questions answered and meet some other great small business owners in St. Pete!

9:00 AM  – Greenhouse Connects: Diversity, Equity and Inclusion in Business
Diversity creates a healthy, successful economy. We will be discussing topics relating to small businesses, organizational management and facilitating an equitable economic development approach for our community.

Join us live for Greenhouse Connects: Diversity, Equity and Inclusion in Business. We will have a look inside the corner office with Catherine Stempien, Duke Energy State President – Florida. Explore real world experiences with a panel of local small business owners and wrap up the session with a panel discussion on building a stronger small business community through equitable economic development efforts.

12:00 PM – Follow-up Friday: Focus on Elevator Pitch

If you attend(ed) Navigating the New Way to Network – Online! or Branding in the Virtual World on October 20, this session offers the perfect opportunity to put those skills to the test and practice your Elevator Pitch for the virtual world.

Register now to receive professional support and feedback in (virtual) break-out rooms as you engage in small groups with other entrepreneurs and pitch experts.

Not able to attend the webinars on October 20? Not to worry! We’ll recap the skills and strategies to standout in the virtual meetup, and then get to work on practice with expert feedback. ALL who are interested in refining their elevator pitch are encouraged to attend!

Join us for this interactive session on Follow-up Friday!


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