CAPACITY BUILDING ONDEMAND
The Greenhouse is dedicated to providing quality service and innovative learning opportunities. New virtual learning pathways are being developed to enhance the entrepreneur’s experience. Explore the available pathways below or view all OnDemand titles HERE.
Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?
Recorded Workshops
Topic: Home-based business startup Provider: The Greenhouse & SCORE
Imagine being able to roll out of bed and work in your pajamas. No more long commutes, fighting crowds, and traffic just to get to work. Sound like a pipe dream? Well, it's a reality for millions of home-based business people. There are many advantages to a home-based business. This workshop focuses on the unique issues that go with it: addresses, tax implications, insurance, homeowner association covenants, and creating a private and professional space for visiting clients.
Speaker(s): Speaker: Janet Shellenberger, SCORE
Fee: No Cost
- New tax law trends
- How is your business taxed?
- What happens if I have a loss/profit?
- How to pay yourself
- Commonly missed / red flag deductions
- Bank accounts
- IRS bookkeeping requirements
- How to build your business credit score
Topic: Nonprofit Startup Provider: The Greenhouse & Bay Area Legal Services
Interested in starting a non-profit organization?
This webinar consists of a two-part presentation (with Q/A) and will help you understand the principal operations of the non-profit organization and if it is the right fit for you.
Other highlights include:
- Researching and defining the need for a nonprofit in a community
- How to start and sustain a nonprofit
- State and Federal requirements
- Governance
- Funding
- Nonprofit Resources
Speaker(s): Delquanda Turner Smith & Lisa Brody, Bay Area Legal Services
WATCH RECORDED SESSION
NOTE: Log-in or create Greenhouse client profile to access
Have you decided to pursue your business startup dream but are unsure of what is REALLY needed to finance your entrepreneurial vision? This webinar, Real Talk About Financing Your Business Startup webinar and teaches the nuts and bolts of preparing for and accessing funding sources, including:
- an overview of business plans
- types of funding sources
- understanding credit requirements
Speaker(s): Brent Everett, Tampa Bay Black Business Investment Corporation Developed by: Tahisia Scantling, Right Turn Realty
Fee: No CostWATCH SESSION
Owning the American Dream can become a reality: every 8 minutes a new franchise location opens in the US, 1 out of every 12 businesses in America are franchises, and 50% of all retail sales are through - yep, a franchise. Yet with 3,000 different franchises covering some 300 different industries, determining which one fits you and your goals can be daunting, and your career journey doesn't necessarily have to end with Golden Arches - there are lots of paths to success! Jenny Sutter will walk you through the pros and cons on buying a franchise - if it fits your life and lifestyle!
Speaker(s): Jenny Sutter, SCORE and FRANNET
Fee: No Cost
Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. To Price for Profit, a company needs to know their costs - both variable and fixed. A company also needs to know what the market will pay for a given product and what its competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin, and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.
**This is a recommended workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the goods and services category. All are welcome to attend.**
Speaker(s): Bert Seither, SCORE
Fee: No Cost
- Planning your start-up?
- Scaling up your existing business?
- How do your plans look in financial terms?
- How much funding will you require and when?
- What are your start-up costs?
- When will your cash flow be positive each month?
- Can you turn a profit in a reasonable time?
- Is your start up story solid enough to convince lenders?
Speaker(s): Jeff Brown, SCORE
Fee: No Cost
Topic: Business Research Provider: The Greenhouse & St. Pete Library Services
In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database - all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.
Speaker(s): Zach Heath, City of St. Petersburg Library Services
Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.
Topic: Startup Assistance Provider: The Greenhouse and SCORE
Want to start a business but don't know what to do? Learn how to flesh out your ideas, some pitfalls to avoid, and whether you have the entrepreneurial traits for success. Then see your options for a business structure, how to make your business legal, where you might look for funding, and more. If you're serious about going into business for yourself, this workshop will show you many steps you should take to improve your odds of success.
Speaker(s): Joe Fernandez, SCORE
Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Topic: Managing Business Provider: The Greenhouse, SCORE
Starting and building your business can wreak havoc on your health, but it doesn’t need to be this way.
*Learn about foods that give you more energy for your day.
*Create morning and evening routines that will help you manage the daily stressors and give you a great night’s sleep.
*Fine-tune your capacity to think clearly for strategic decision-making with various holistic methods.
All this can be done without spending a ton of hours each day. Come to this workshop and you’ll leave with a game plan!
Speaker(s): Jennifer Gilman
New Way Health Coach
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
TOPIC: Star-up assistance PROVIDER: SCORE and The Greenhouse
Do the Hustle: Capitalizing on your Side Hustle and Gig Work
For many during the pandemic, the path to entrepreneurship has been chartered by gig work - - a side hustle. Resiliency shines through with these entrepreneurs as they have pivoted to their side hustle and gained traction in creating competition and wealth.
In addition, with the rise of platform technologies and increased use of freelancers, contractors, and "gig" workers by companies, it has never been easier to start a side hustle to generate income on the side of a full-time job. Do the Hustle will walk you through the info, data, and options available to help you plan and succeed.
Do the Hustle is a Pinellas Chapter of SCORE produced presentation that will take you through the important considerations that position your side hustle for success.
NOTE: Sign-in or create Greenhouse client profile to watch webinar
Speaker(s): Speakers: Joe Fernandez, SCORE
Fee: No Cost WATCH SESSION NOTE: Log-in or create a Greenhouse client profile to access
What's a Good Idea for a Business?
What you should consider when thinking about starting your startup. There are good ideas, and there's good businesses; how can you determine if you have both and what to do to validate your idea has legs?
The idea of starting and operating your own business can be very appealing. Many have thought about being their own boss for quite some time, but getting your startup started is often what prevents the dream from becoming reality.
Unlike most regular jobs, starting your startup requires validation, planning, financial decisions, legal and tax consideration, market research, and more in areas you may never have thought you would know.
"What's a Good Idea for a Business" is a presentation that will take you through the important considerations that position your startup for success.
Speaker(s): Ron Ezsak, SCORE
Fee: No Cost WATCH RECORDED WEBINAR NOTE: Greenhouse client profile required to access. Please log-in or create a new profile
Topic: Sales and Marketing Provider: The Greenhouse & SCORE
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.
In this session we'll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
Speaker(s): Sarah Guest, Cyberlicious and SCORE
Fee: No Cost
Watch Session
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing/Sales Provider: The Greenhouse, SCORE
We will dive into the art of connection, exploring how to build strong bridges between communication and relationships in the business world. Technology is now dominating our interactions, now we need to foster genuine connections with communication and relationship skills. Come and learn about authentic communication, engagement, emotional intelligence, along with networking
Speaker(s): Peggy Yelverton, SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
Explore the essentials of website building for your business! This workshop will show small business owners how to make a website on their own by providing steps on how to get started and resources to help design your platform easily. In addition, gain practical insights on SEO strategies, responsive design, and customer engagement, empowering you to build a website that stands out in the digital world.
Speaker: Julia Devoe, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Business Marketing/Sales Provider: The Greenhouse, SCORE
In this presentation, you will learn: how to understand burnout prevention strategies in health care; Gain practical tools for daily wellness and resilience: and cultivate habits for sustained peak wellness.
Speaker(s): Jennifer Gilman
New Way Health Coach
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Business Accounting/ Budget Provider: The Greenhouse, SCORE
“7 Habits of Financially Successful People” is a 45-minute, introductory level, money presentation. It outlines easily digestible, actionable steps to build a solid financial foundation and future. Topics include: personal finance for entrepreneurs, retirement planning, tips for creating money buckets, and how to use resources to your advantage.
Speaker(s): Ava Elkins, Financial Advisor, Raymond James & Associates, SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Business Operations Provider: The Greenhouse, SCORE
Leasing commercial space is one of the most significant decisions a business owner can make—and one of the most complex. This interactive workshop breaks down the anatomy of a commercial lease so you can confidently navigate terms, avoid costly pitfalls, and negotiate from a position of knowledge.
Participants will gain a clear understanding of key components such as rent structures, maintenance responsibilities, lease duration, renewal options, and common clauses that can impact your bottom line. We’ll also explore how to evaluate lease proposals, communicate effectively with landlords, and align lease terms with your business goals and growth strategy.
Speaker(s): David S. Delrahim, Shumaker
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Marketing/Sales Provider: The Greenhouse, SCORE
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This Introduction to Digital Marketing workshop will cover:
What is digital marketing?
Why every business needs a plan.
The best tools for success.
Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Marketing/Sales Provider: The Greenhouse, SCORE
Unlock the power of authentic connection and strategic relationship-building in The Networking Secrets Nobody Taught You. This interactive workshop reveals the unspoken rules of effective networking—beyond business cards and LinkedIn requests. Participants will learn how to build genuine rapport, navigate professional spaces with confidence, and turn casual conversations into lasting opportunities.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Financing/Capital Provider: The Greenhouse, SCORE
Attend this workshop to learn about:
*Understanding traditional vs alternative lending;
*The Benefits of alternative lending;
*Key qualifications for alternative lending;
and real-world scenarios
Speaker(s): Tamika Handou Ngaham , SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Marketing & Sales | Provider: The Greenhouse
Have you considered business ownership but want to avoid starting from scratch? Are you thinking about a franchise but unsure which one is right for you? This workshop will educate you on the essentials of franchising, covering the pros and cons, various industries, investment requirements, and potential opportunities that could be a great fit for you!
Speaker: Jenny Sutter, FranNet
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Managing a Business | Provider: The Greenhouse & SBA
The Small Business Administration (SBA) provides various resources to support veteran-owned businesses (VOBs) in the United States, helping veterans start, grow, and manage their businesses successfully. This workshop will cover key offerings, including an overview of SBA programs and services, SBA resource partners, and additional resources available to veterans.
Speaker(s): Ron Brunner, SBA
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Managing a Business Provider: The Greenhouse
Business insurance protects you from the unexpected costs of running a business. Accidents, natural disasters, and lawsuits could run you out of business if you're not protected with the right insurance.
Insurance Essentials for Your Business Workshop will cover the following:
- Identify the types of insurance required for a small business
- Identify other types of insurance a small business should consider
- Explain why insurance is important for a small business
Speaker: Izabelle James, James Insurance
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse, SCORE and Cyberlicious
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.
Speaker(s): Sarah Guest, Cyberlicious, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Learn how to build your brand with zero money in your pocket in this engaging workshop.
Spearker: Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
NOTE: Sign-in or create Greenhouse client profile to access
WATCH SESSION
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?
How do you attract customers? How do you build a community that can generate sales for your business?
You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Business Basics Provider: The Greenhouse, Pinellas County SCORE
This workshop is ideal for both startups and seasoned entrepreneurs ready to learn how to make their businesses stand out in a competitive market. Join us and discover how to craft a clear, concise, and compelling elevator pitch. Additionally, you will gain the know-how for preparing and delivering riveting presentations to small and large groups.
Speaker(s): Dennis Hamel, SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Accounting and Finance Management Provider: Pinellas County SCORE
Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.
Highlights:
- Shortcut your navigation habits - avoid getting lost in the software
- Edit QuickBooks preferences - to fit YOUR company
- Use Accounts Payable features - manage vendor activity / forecast cash outflow
- Use Accounts Receivable features - manage customer activity / forecast cash inflow
- Download bank and credit card transactions - automate data entry
- Reconcile bank and credit card accounts - trust your accurate QB bank and credit card account balances
- Create reports - easy access to the information you need
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development
Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!
Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Startup Assistance Provider: The Greenhouse, Pinellas County SCORE
The Greenhouse, in collaboration with SCORE and the St. Petersburg Area Chamber of Commerce, presents an innovative workshop offering tips for successful grand openings & strategies for growing your customer base AFTER the ribbon is cut.
Workshop Highlights Include:
- Event Planning Checklist
- Media Contacts
- Tips for continuing the growth momentum after the Big Day
- Panel Discussion of Business Experts & Business Owners
Speaker(s):
Jessica Eilerman,
Bob Gaynor, Certified SCORE Mentor
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing a Business Provider: The Greenhouse, Debbie Reeser with Barkett Realty
Before signing a commercial lease, there are important steps to consider for any new or existing business owner. Whether you're opening a store, relocating to a new space or renting out facilities for production, at some point, you're probably going to have to reserve a space for your business.
The world of commercial real estate can be complicated - this webinar is for business owners who are looking to lease a commercial space and who want to ensure they understand the process and contract considerations. Topics will include:
- Researching the area and defining your requirements
- Elements of a commercial lease agreement
- Types of rent structure
- Negotiation
- Other major considerations before signing a lease
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Financing/Capital Provider: The Greenhouse & SCORE
This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.
Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Startup Assistance Provider: The Greenhouse & SCORE
If you are doing your homework to start a business, you will definitely want to explore the different legal structures that are available to you. Common legal structures include Sole Proprietor, Partnership, Limited Liability Company, or Corporation. Your decision will affect what kinds of taxes you pay and who can be legally liable for a business dispute. In this workshop you will learn the advantages and disadvantages of each type so you can decide which structure best suits your needs. Don't miss this chance to engage with an attorney specializing in business formation, at no cost!
Speaker(s): Bill Hurter, SCORE
NOTE: Log-in or create Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Learn your target market, competition, business environment and how to write and implement a marketing plan.
Topics covered include:
- Who are the right people for my product/service?
- Where do I find these people?
- What's the difference between marketing and sales?
- Now that I have a blog, what do I write?
- How do I use Twitter/FaceBook/Blogging to attract customers?
- How do I get people to come to my site?
- Am I saying the right words to connect with my audience?
- Defining your target market
Spearker: Bob Gaynor, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
WATCH SESSION
