CAPACITY BUILDING ONDEMAND
The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience. Select your appropriate pathway below or view all OnDemand titles HERE.
Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?
Recorded Workshops
Topic: Business Basics Provider: The Greenhouse, Pinellas County SCORE
This workshop is ideal for both startups and seasoned entrepreneurs ready to learn how to make their businesses stand out in a competitive market. Join us and discover how to craft a clear, concise, and compelling elevator pitch. Additionally, you will gain the know-how for preparing and delivering riveting presentations to small and large groups.
Speaker(s): Dennis Hamel, SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Nonprofit Startup Provider: The Greenhouse & Bay Area Legal Services
Interested in starting a non-profit organization?
This webinar consists of a two-part presentation (with Q/A) and will help you understand the principal operations of the non-profit organization and if it is the right fit for you.
Other highlights include:
- Researching and defining the need for a nonprofit in a community
- How to start and sustain a nonprofit
- State and Federal requirements
- Governance
- Funding
- Nonprofit Resources
Part 1
Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are. Owned Media Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages. – Web site/ blogging – Email marketing – Networking Plus: – Google My Business – YouTube video content Earned Media Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience. – Reviews/ Public Relations/Public speakingPart 2 –
Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers. Part Two covers platforms that will benefit different businesses depending on their industry and their target market. Paid/Shared Media Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure. – Google/YouTube advertising – Facebook – Instagram – Pinterest – Twitter – TikTok Speaker: Bob Gaynor, SCORE WATCH WEBINARS NOTE: Sign-in or create Greenhouse client profile to access
Have you decided to pursue your business startup dream but are unsure of what is REALLY needed to finance your entrepreneurial vision? This webinar, “Real Talk” About Financing Your Business Startup webinar and teaches the nuts and bolts of preparing for and accessing funding sources, including:
• an overview of business plans
• types of funding sources
• understanding credit requirements
Speaker(s): Brent Everett, Tampa Bay Black Business Investment Corporation Developed by: Tahisia Scantling, Right Turn Realty
Fee: No CostWATCH SESSION
Topic: Home-based business startup Provider: The Greenhouse & SCORE
Imagine being able to roll out of bed and work in your pajamas. No more long commutes, fighting crowds, and traffic just to get to work. Sound like a pipe dream? Well, it’s a reality for millions of home-based business people. There are many advantages to a home-based business. This workshop focuses on the unique issues that go with it: addresses, tax implications, insurance, homeowner association covenants, and creating a private and professional space for visiting clients.
Speaker(s): Speaker: Jabet Shellenberger, SCORE
Fee: No Cost
Are you ready to start a new small business? This workshop will lead you through the steps you should take to be successful. Some of the topics for discussion are:
- startup myths
- critical success factors
- your roles as a business owner
- the most important business functions
- the critical importance of cash flow
- dealing with regulations
- finding good professional advisors
Speaker(s): Joe Fernandez, SCORE
Fee: No Cost
“Owning” the American Dream can become a reality: every 8 minutes a new franchise location opens in the US, 1 out of every 12 businesses in America are franchises, and 50% of all retail sales are through – yep, a franchise. Yet with 3,000 different franchises covering some 300 different industries, determining which one “fits” you and your goals can be daunting, and your career journey doesn’t necessarily have to end with “Golden Arches” – there are lots of paths to success! Jenny Sutter will walk you through the pros and cons on buying a franchise – if it fits your life and lifestyle!
Speaker(s): Jenny Sutter, SCORE and FRANNET
Fee: No Cost
- Planning your start-up?
- Scaling up your existing business?
- How do your plans look in financial terms?
- How much funding will you require and when?
- What are your start-up costs?
- When will your cash flow be positive each month?
- Can you turn a profit in a reasonable time?
- Is your start up story solid enough to convince lenders?
Speaker(s): Jeff Brown, SCORE
Fee: No Cost
Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. In order to Price for Profit, a company needs to know their costs – both variable and fixed. A company also needs to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.
**This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the “goods and services” category. All are welcome to attend.**
Speaker(s): Bert Seither, SCORE
Fee: No Cost
Topic: Business Research Provider: The Greenhouse & St. Pete Library Services
In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database – – all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.
Speaker(s): Zach Heath, City of St. Petersburg Library Services
Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.
Topic: Start-up Assistance Provider: The Greenhouse and SBDC
Are you ready to start a new small business? This webinar will lead you through the steps you should take to be successful. Join us to learn a no-nonsense approach to starting a business with a higher chance for success.
Some of the topics for discussion are:
*Startup myths
*Critical success factors
*Your roles as a business owner
*The most important business functions
*The critical importance of cash flow
*Dealing with regulations
*Finding good professional advisers
Speaker: Debbie Schweikowsky, FL SBDC at Pinellas County Economic Development
NOTE: Must login or create a Greenhouse client profile to access
Topic: Managing Employees Provider: The Greenhouse and SCORE Pinellas
Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:
- Organizational Culture
- Market for Employees
- Work location and Scheduling Strategies
- Benefits
- Compensation
And then with your Differentiated Employer Brand, learn how to attract qualified candidates with
- Job Descriptions and Postings
- Sources for Candidates
- Targeted Advertising
Speaker(s): Presenter: Curt Engelman, SCORE
NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Sales and Marketing Provider: The Greenhouse & SCORE
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
Speaker(s): Sarah Guest, Cyberlicious and SCORE
Fee: No Cost
Watch Session
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Accounting and Finance Management Provider: Pinellas County SCORE
Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.
Highlights:
• Shortcut your navigation habits – avoid getting lost in the software
• Edit QuickBooks preferences – to fit YOUR company
• Use Accounts Payable features – manage vendor activity / forecast cash outflow
• Use Accounts Receivable features – manage customer activity / forecast cash inflow
• Download bank and credit card transactions – automate data entry
• Reconcile bank and credit card accounts – trust your accurate QB bank and credit card account balances
• Create reports – easy access to the information you need
• etc, …
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development
Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!
Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Startup Assistance Provider: The Greenhouse, Pinellas County SCORE
The Greenhouse, in collaboration with SCORE and the St. Petersburg Area Chamber of Commerce, presents an innovative workshop offering tips for successful grand openings & strategies for growing your customer base AFTER the ribbon is cut.
Workshop Highlights Include:
• Event Planning Checklist
• Media Contacts
• Tips for continuing the growth momentum after the Big Day
• Panel Discussion of Business Experts & Business Owners
Speaker(s):
Jessica Eilerman, The Greenhouse Co-Manager and Mayor's Small Business Liaison
Bob Gaynor, Certified SCORE Mentor
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing a Business Provider: The Greenhouse, Debbie Reeser with Barkett Realty
Before signing a commercial lease, there are important steps to consider for any new or existing business owner. Whether you're opening a store, relocating to a new space or renting out facilities for production, at some point, you're probably going to have to reserve a space for your business.
The world of commercial real estate can be complicated - this webinar is for business owners who are looking to lease a commercial space and who want to ensure they understand the process and contract considerations. Topics will include:
• Researching the area and defining your requirements
• Elements of a commercial lease agreement
• Types of rent structure
• Negotiation
• Other major considerations before signing a lease
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Startup Assistance Provider: The Greenhouse & SCORE
If you are doing your ‘homework’ to start a business, you will definitely want to explore the different legal structures that are available to you. Common legal structures include Sole Proprietor, Partnership, Limited Liability Company, or Corporation. Your decision will affect what kinds of taxes you pay and who can be legally liable for a business dispute. In this workshop you will learn the advantages and disadvantages of each type so you can decide which structure best suits your needs. Don't miss this chance to engage with an attorney specializing in business formation, at no cost!
Speaker(s): Bill Hurter, SCORE
NOTE: Log-in or create Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse, SCORE and Cyberlicious
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.
Speaker(s): Sarah Guest, Cyberlicious, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Financing/Capital Provider: The Greenhouse & SCORE
This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.
Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
TOPIC: Star-up assistance PROVIDER: SCORE and The Greenhouse
Do the Hustle…
- Capitalizing on your Side Hustle and Gig Work
For many during the pandemic, the path to entrepreneurship has been chartered by gig work - - a side hustle. Resiliency shines through with these entrepreneurs as they have pivoted to their side hustle and gained traction in creating competition and wealth.
In addition, with the rise of platform technologies and increased use of freelancers, contractors, and “gig” workers by companies, it has never been easier to start a side hustle to generate income on the side of a full-time job. Do the Hustle will walk you through the info, data, and options available to help you plan and succeed.
Do the Hustle is a Pinellas Chapter of SCORE produced presentation that will take you through the important considerations that position your side hustle for success.
NOTE: Sign-in or create Greenhouse client profile to watch webinar
*What’s a Good Idea? *for a Business
What you should consider when thinking about starting your startup. There are good ideas, and there’s good businesses; how can you determine if you have both and what to do to validate your idea has legs.
The idea of starting and operating your own business can be very appealing. Many have thought about being their own boss for quite some time, but getting your startup started is often what prevents the dream from becoming reality.
Unlike most regular jobs, starting your startup requires validation, planning, financial decisions, legal and tax consideration, market research, and more in areas you may never have thought you would know.
In this webinar, we’ll engage participants in discussion around the IDEATION phase of business startup – – the stage where the entrepreneur is developing and testing the business idea. To best prepare for this webinar, please consider your buyer persona – – Start by asking… Who are they? What do they like? Where do they buy/shop/order, etc.
Speaker(s): Ron Ezsak, SCORE
Fee: No Cost WATCH RECORDED WEBINAR NOTE: Greenhouse client profile required to access. Please log-in or create a new profile
The Internal Revenue Service (IRS) clearly defines the requirements, and status of employees vs independent contractors. To be forewarned is to be forearmed. Learn the rules and conditions before you hire to avoid IRS violations, penalties and interest. This webinar can really protect your business.
Speaker(s): SCORE Presenter: Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP
Fee: No Cost WATCH RECORDED WEBINAR NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Startup Assistance Provider: The Greenhouse and SCORE
Are you ready to start a new small business? This workshop will lead you through the steps you should take to be successful. Some of the topics for discussion are:
- startup myths
- critical success factors
- your roles as a business owner
- the most important business functions
- the critical importance of cash flow
- dealing with regulations
- finding good professional advisors
Join this webinar to learn a no-nonsense approach to starting a busiess with a higher chance of success. In addition, January was “Site Selection and Commercial Leasing for Small Business Owners” Month at The Greenhouse, and this webinar includes considerations for entrepreneurs pursuing brick and mortar locations.
*Previous Title: Business Startup Basics
Speaker(s): Joe Fernandez, SCORE
Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Learn to sharpen your business plan, clearly communicate your company’s message, target your most important customers and uncover your competitive advantages in this two-part series. -All this and more in two action-packed workshop sessions on Rapid Business Planning, using the popular one-page “Lean Canvas” planning tool. -Work with mentors and your fellow entrepreneurs to develop your winning plan. -Clarify your way forward. Build on your strengths. -Put your business at the “head of the class” by enrolling now.
Speaker(s): Speakers: Joe Fernandez, SCORE
Fee: No Cost WATCH SESSION NOTE: Log-in or create a Greenhouse client profile to access
Topic: Managing Employees Provider: The Greenhouse and SCORE Pinellas
Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:
- Organizational Culture
- Market for Employees
- Work location and Scheduling Strategies
- Benefits
- Compensation
And then with your Differentiated Employer Brand, learn how to attract qualified candidates with
- Job Descriptions and Postings
- Sources for Candidates
- Targeted Advertising
Speaker(s): Presenter: Curt Engelman, SCORE
NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Accounting and Finance Management Provider: Pinellas County SCORE
Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.
Highlights:
• Shortcut your navigation habits – avoid getting lost in the software
• Edit QuickBooks preferences – to fit YOUR company
• Use Accounts Payable features – manage vendor activity / forecast cash outflow
• Use Accounts Receivable features – manage customer activity / forecast cash inflow
• Download bank and credit card transactions – automate data entry
• Reconcile bank and credit card accounts – trust your accurate QB bank and credit card account balances
• Create reports – easy access to the information you need
• etc, …
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Financing/Capital Provider: The Greenhouse & SCORE
This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.
Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing Employees Provider: The Greenhouse and SCORE Pinellas
Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:
- Organizational Culture
- Market for Employees
- Work location and Scheduling Strategies
- Benefits
- Compensation
And then with your Differentiated Employer Brand, learn how to attract qualified candidates with
- Job Descriptions and Postings
- Sources for Candidates
- Targeted Advertising
Speaker(s): Presenter: Curt Engelman, SCORE
NOTE: Sign-in or create a Greenhouse client profile to access
