CAPACITY BUILDING ONDEMAND

The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience.  Select your appropriate pathway below or view all OnDemand  titles HERE.

Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?

Recorded Workshops

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Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

  • Organizational Culture
  • Market for Employees
  • Work location and Scheduling Strategies
  • Benefits
  • Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

  • Job Descriptions and Postings
  • Sources for Candidates
  • Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

  • Increased job satisfaction
  • Lower turnover rate
  • Increased operational efficiency
  • Improved productivity
  • Enhancements in innovative thinking
  • Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employee Management      Provider: The Greenhouse & SCORE

Is the Great Resignation the New Normal? With unemployment rates nearing all-time lows and a high number of job openings, employees have become a scarce resource and retaining them has become more important than ever to business success.

Join this interactive webinar where participants and moderator Curt Engelman will discuss ideas and strategies for retaining employees.

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION  

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

  • Organizational Culture
  • Market for Employees
  • Work location and Scheduling Strategies
  • Benefits
  • Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

  • Job Descriptions and Postings
  • Sources for Candidates
  • Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

  • Increased job satisfaction
  • Lower turnover rate
  • Increased operational efficiency
  • Improved productivity
  • Enhancements in innovative thinking
  • Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Legal Issues      Provider:  The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don’t miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Financing      Provider: The Greenhouse & SCORE

Planning your start-up? Scaling up your existing business? How do your plans look in financial terms? How much funding will you require and when? Will your cash flow be positive each month? Can you turn a profit in a reasonable time? What is your budget in detail? How can you convince your lenders?

All are important questions for the entrepreneur. Join our 1-hour webinar to learn the basics for building your cash flow plan for success: Target adequate “profit” and positive cash flow from the start. Know the critical factors of your business plan. Convince backers and lenders to provide their support. Develop a budget to track your progress.

Speaker(s): Jeff Brown, SCORE

Fee: No Cost

NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Managing Employees     Provider: The Greenhouse & SCORE

As a small business owner, do the letters FMLA cause you worry or concern? What are the rules, and does my business qualify? Well, worry no more and discover the clarity you’ve been seeking. The objective of this webinar is to provide a clear understanding of the Family Medical Leave Act. We will cover the purpose of the Act and the rules to follow. We will also discuss the “Pandemic” version as defined in the CARES Act.

Speaker(s): Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP SCORE

Level: Existing business owners

Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access

Topic: Wellness     Provider: SCORE

You lost a key client.  You didn’t get the contract.  You’re struggling to “bounce back” after a disappointment, setback or destabilizing event.

Small business owners are bombarded with multiple simultaneous stressors more than ever. Resilience is becoming a key factor in maintaining a quality of life and good mental health.

This webinar presented by Lisa Dinhofer, “The Crisis Tamer,” explores the concepts and practices of resilience building and why it’s more effective than the traditional “stress management” paradigm for managing the hills and valleys of business ownership.

Participants will learn about:

  • Understanding resilience: what it is and what it isn’t
  • The difference between resilience building and “stress management”
  • What stress is doing to our brains and why resilience building is necessary
  • Resilience following disappointment
  • Factors for success in building resilience in the face of a disappointment or destabilizing event
  • Factors in resilience “failure” following a setback or crisis
  • Tools for resilience building
Topic: City Services and local business incentives        Partners: The Greenhouse, Planning and Development Services, and Water Resources Are you considering opening up or relocating your business to a physical location? Join this webinar to learn about key points for selecting your business location from a zoning and permitting compliance standpoint. Grease trap requirements for food and beverage establishments, economic development incentives, and other city services are also discussed. This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE). All are welcome to attend. WATCH SESSION NOTE: Sign-in or create a Greenhouse client profile to access recording
Topic: Marketing                     Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’re posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar
Topic: Marketing/Sales            Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter – and that’s a good thing! This new, and soon-to-be, ‘hybrid normal’ gives you an unprecedented opportunity to expand your circle of influence, ‘test-drive” new groups, better define your target market and hone your elevator speech – all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: – How to continue the conversation after everyone has logged off – What’s your follow-up strategy (do you need one?) – What NOT to do in online networking – How best to set up an off-line discussion – What’s ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access
Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers – A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your business will generate the revenue needed to keep the doors open can be a sobering contemplation. With your business\’s financial future at stake, making the best decision about next steps should be rooted in solid data. Learning to apply a Break-even Analysis could help with making that decision. Join this webinar as Toni DeMarco, CPA, and Ryan Griffin business attorney and restaurant entrepreneur collaborate to present the mechanics of the Break-even Analysis AND answer your questions about crunching the numbers and keeping the doors open! Although session examples will focus on the food industry, ALL business industries will benefit from this break-even analysis discussion. Presenters: – Toni DeMarco, MBA, CPA, CGMA, SCORE – Ryan Griffin, business attorney and restaurateur WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Employee Management      Provider: The Greenhouse & SCORE

Is the Great Resignation the New Normal? With unemployment rates nearing all-time lows and a high number of job openings, employees have become a scarce resource and retaining them has become more important than ever to business success.

Join this interactive webinar where participants and moderator Curt Engelman will discuss ideas and strategies for retaining employees.

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION  

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Other       Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves. Webinar highlights: • Discussion of organizational readiness for grant funding • What are the different types of grant funding? • How to do grant research • Best practices in drafting and submitting proposals Presenter: • Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness Watch Session NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Government Contracting   Provider:  The Greenhouse and SBDC Pinellas County

This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.

Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDED SESSION
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Managing Business       Provider: The Greenhouse and SCORE Entrepreneurs are often so focused on the day-to-day operations needed for survival that they don\\’t take time to look at the business as a whole. Changes can be made in every business to stimulate growth, improve competitive position, and increase customer satisfaction. In this webinar, you will receive practical advice about using the essential disciplines of Money, Marketing, and Management to build a better business. You will be able to assess how you can be more successful with updates, innovations, reviews, and pivot points after the session. You will also learn how to carry out STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS (SWOT) analysis of your business from top to bottom and to find ways that you can improve your services, build new business, and satisfy your clients along your way to new profitability. Spearker: Juan Fret, SCORE WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing/Sales       Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don\\\\’t know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session  

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

  • Organizational Culture
  • Market for Employees
  • Work location and Scheduling Strategies
  • Benefits
  • Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

  • Job Descriptions and Postings
  • Sources for Candidates
  • Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Disaster Mitigation      Provider: The Greenhouse, St. Pete Fire & Rescue, SBA

Is your business prepared for a disaster? Unfortunately, the sun does not always shine in Tampa Bay; but if you are prepared, your business may shine through no matter what the forecast. Learn strategies for preparing your business for hurricane season and other potential disasters. SBA Disaster Recovery Loan information will also be provided. This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE). All are welcome to attend.

Speaker(s): Amber Boulding, City of St. Petersburg – St. Petersburg Fire and Rescue/Office of Emergency Management and Kyla Breland – SBA

Once you complete Greenhouse registration, you will be automatically directed to GoToWebinar to view the recording.

Fee: No Cost
NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challe Read More
Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works! One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local ser Read More
Topic: Employee Management      Provider: The Greenhouse & SCORE Is the Great Resignation the New Normal? With unemployment rates nearing all-time lows and a high number of job openings, employees have become a scarce resource Read More
Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challe Read More
Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works! One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local ser Read More
Topic: Legal Issues      Provider:  The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will Read More
Topic: Financing      Provider: The Greenhouse & SCORE Planning your start-up? Scaling up your existing business? How do your plans look in financial terms? How much funding will you require and when? Will your cash flow be po Read More
Topic: Managing Employees     Provider: The Greenhouse & SCORE As a small business owner, do the letters FMLA cause you worry or concern? What are the rules, and does my business qualify? Well, worry no more and discover the cl Read More
Topic: Wellness     Provider: SCORE You lost a key client.  You didn’t get the contract.  You’re struggling to “bounce back” after a disappointment, setback or destabilizing event. Small business owners are bombarded with Read More
Topic: City Services and local business incentives        Partners: The Greenhouse, Planning and Development Services, and Water Resources Are you considering opening up or relocating your business to a physical location? Join this web Read More
Topic: Marketing                     Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’re Read More
Topic: Marketing/Sales            Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced Read More
Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers – A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your business will generate the revenue need Read More
Topic: Employee Management      Provider: The Greenhouse & SCORE Is the Great Resignation the New Normal? With unemployment rates nearing all-time lows and a high number of job openings, employees have become a scarce resource Read More
Topic: Other       Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your orga Read More
Topic: Government Contracting   Provider:  The Greenhouse and SBDC Pinellas County This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sect Read More
Topic: Managing Business       Provider: The Greenhouse and SCORE Entrepreneurs are often so focused on the day-to-day operations needed for survival that they don\\’t take time to look at the business as a whole. Changes can be mad Read More
Topic: Marketing/Sales       Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don\\\\’t know HOW TO generate results. This interactive event is des Read More
Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Wh Read More
Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challe Read More
Topic: Disaster Mitigation      Provider: The Greenhouse, St. Pete Fire & Rescue, SBA Is your business prepared for a disaster? Unfortunately, the sun does not always shine in Tampa Bay; but if you are prepared, your busines Read More
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