Capacity Building On Demand

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales         Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don't know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Legal Issues Provider: The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don't miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Your Business     Provider: The Greenhouse, The EDGE Business District Association

Recession Proofing Your Business is an informative workshop to help you prepare yourself and your business for the inevitable economic cycle of a recession. The discussion will detail Six Key Focus Points for entrepreneurs and business owners to help successfully guide their business through any economic pattern. Are you concerned about what an upcoming recession could mean for your finances, staffing, customers, marketing, work-life balance, and stress level? Nothing helps reduce anxiety like proactively creating a plan to address troubled waters.

Our presenter, Roger Curlin, has 3 decades of working at ownership/management/mentoring levels in a variety of business industries and will be sharing his insights and strategies.

Speaker(s): Roger Curlin, Executive Director, The EDGE Business District Association

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

• Increased job satisfaction
• Lower turnover rate
• Increased operational efficiency
• Improved productivity
• Enhancements in innovative thinking
• Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employee Management      Provider: The Greenhouse & SCORE

Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.

This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.

Topics include:

• Interviewing strategies to make the right hiring decision.
• Effectively onboarding your new employee.
• Strategies to ensure your pay is competitive.
• Communication and involvement approaches to engage your employees.
• Training and development ideas to increase your employees’ value to your organization

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales         Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don't know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Managing Business Provider: The Greenhouse and SCORE Entrepreneurs are often so focused on the day-to-day operations needed for survival that they don't take time to look at the business as a whole. Changes can be made in every business to stimulate growth, improve competitive position, and increase customer satisfaction. In this webinar, you will receive practical advice about using the essential disciplines of Money, Marketing, and Management to build a better business. You will be able to assess how you can be more successful with updates, innovations, reviews, and pivot points after the session. You will also learn how to carry out STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS (SWOT) analysis of your business from top to bottom and to find ways that you can improve your services, build new business, and satisfy your clients along your way to new profitability. Speaker: Juan Fret, SCORE WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access

This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.

Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDED SESSION

Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your business will generate the revenue needed to keep the doors open can be a sobering contemplation. With your business's financial future at stake, making the best decision about next steps should be rooted in solid data. Learning to apply a Break-even Analysis could help with making that decision. Join this webinar as Toni DeMarco, CPA, and Ryan Griffin business attorney and restaurant entrepreneur collaborate to present the mechanics of the Break-even Analysis AND answer your questions about crunching the numbers and keeping the doors open! Although session examples will focus on the food industry, ALL business industries will benefit from this break-even analysis discussion. Presenters: - Toni DeMarco, MBA, CPA, CGMA, SCORE - Ryan Griffin, business attorney and restaurateur WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Legal Issues Provider: The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don't miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Virtual meetings have thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter - and that's a good thing! This new, and soon-to-be, hybrid normal gives you an unprecedented opportunity to expand your circle of influence, test-drive new groups, better define your target market and hone your elevator speech - all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: - How to continue the conversation after everyone has logged off - What's your follow-up strategy (do you need one?) - What NOT to do in online networking - How best to set up an off-line discussion - What's ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today's virtual landscape is your brand. Whether you're posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar

Topic: Disaster Mitigation | Provider: The Greenhouse

As the dust settles after the impactful Hurricanes Milton and Helene, many small businesses are at a critical point in their recovery. Reopening after a natural disaster requires more than repairs—it takes strategic resilience, practical know-how, and a vision to come back stronger. Join us for a powerful session to equip your business with essential strategies and resources to navigate the complex recovery process and help you emerge with renewed strength for the holiday season and beyond.

This event invites industry experts, community leaders, and fellow business owners to explore how businesses can adapt, pivot, and thrive in the aftermath of disaster. Whether you’re in the early stages of recovery or looking to fortify your business for future success, this session offers the tools, insights, and connections you need.

Join us for an empowering event to unlock new growth opportunities amidst the chaos, where you’ll discover:

• Proven tactics to quickly restore operations and meet customer demand, even with limited resources
• Ideas for expanding or modifying your business strategy to strengthen future resilience
• Recovery planning strategies to streamline costs, reduce overhead, and meet customer demand, even with limited resources
• Innovative and essential marketing strategies to navigate the complex recovery process
• Cultivating meaningful connections and how to strengthen partnerships with St. Pete’s business and nonprofit community
• Information on local and regional support programs that provide guidance and expertise on financial assistance and community-based support

Why This Session Matters: Your business is a crucial part of our local economy and the heart of our St. Petersburg community. By joining this event, you’re not just working to recover but to rebuild better with actionable insights, new connections, and a revitalized approach to navigating disaster recovery. Register for this opportunity to reclaim your path and ensure a thriving, resilient future for your business.

Speaker(s): Roger Curlin, Executive Director of the EDGE Business District Association

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your business will generate the revenue needed to keep the doors open can be a sobering contemplation. With your business's financial future at stake, making the best decision about next steps should be rooted in solid data. Learning to apply a Break-even Analysis could help with making that decision. Join this webinar as Toni DeMarco, CPA, and Ryan Griffin business attorney and restaurant entrepreneur collaborate to present the mechanics of the Break-even Analysis AND answer your questions about crunching the numbers and keeping the doors open! Although session examples will focus on the food industry, ALL business industries will benefit from this break-even analysis discussion. Presenters: - Toni DeMarco, MBA, CPA, CGMA, SCORE - Ryan Griffin, business attorney and restaurateur WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today's virtual landscape is your brand. Whether you're posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar

Topic: Marketing/Sales Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Virtual meetings have thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter - and that's a good thing! This new, and soon-to-be, hybrid normal gives you an unprecedented opportunity to expand your circle of influence, test-drive new groups, better define your target market and hone your elevator speech - all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: - How to continue the conversation after everyone has logged off - What's your follow-up strategy (do you need one?) - What NOT to do in online networking - How best to set up an off-line discussion - What's ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access

Topic: Legal Issues Provider: The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don't miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.

Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDED SESSION

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Business Provider: The Greenhouse and SCORE Entrepreneurs are often so focused on the day-to-day operations needed for survival that they don't take time to look at the business as a whole. Changes can be made in every business to stimulate growth, improve competitive position, and increase customer satisfaction. In this webinar, you will receive practical advice about using the essential disciplines of Money, Marketing, and Management to build a better business. You will be able to assess how you can be more successful with updates, innovations, reviews, and pivot points after the session. You will also learn how to carry out STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS (SWOT) analysis of your business from top to bottom and to find ways that you can improve your services, build new business, and satisfy your clients along your way to new profitability. Speaker: Juan Fret, SCORE WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing/Sales         Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don't know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Employee Management      Provider: The Greenhouse & SCORE

Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.

This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.

Topics include:

• Interviewing strategies to make the right hiring decision.
• Effectively onboarding your new employee.
• Strategies to ensure your pay is competitive.
• Communication and involvement approaches to engage your employees.
• Training and development ideas to increase your employees’ value to your organization

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

• Increased job satisfaction
• Lower turnover rate
• Increased operational efficiency
• Improved productivity
• Enhancements in innovative thinking
• Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Your Business     Provider: The Greenhouse, The EDGE Business District Association

Recession Proofing Your Business is an informative workshop to help you prepare yourself and your business for the inevitable economic cycle of a recession. The discussion will detail Six Key Focus Points for entrepreneurs and business owners to help successfully guide their business through any economic pattern. Are you concerned about what an upcoming recession could mean for your finances, staffing, customers, marketing, work-life balance, and stress level? Nothing helps reduce anxiety like proactively creating a plan to address troubled waters.

Our presenter, Roger Curlin, has 3 decades of working at ownership/management/mentoring levels in a variety of business industries and will be sharing his insights and strategies.

Speaker(s): Roger Curlin, Executive Director, The EDGE Business District Association

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording