Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?

How do you attract customers? How do you build a community that can generate sales for your business?

You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

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NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

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NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales    Provider: The Greenhouse

Learn about the different social media types to help market your business. There will be a discussion and a brief demonstration on the following platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Apple Podcast, and Pinterest. Learn how these social platforms can increase your audience and get your name out in the community.

Speaker(s): Julia Devoe, SCORE

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NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Social media is the present and future. Learn tips on how to use social media in marketing your business. Get an introduction and overview of the different types of social media available for your use. Come with your questions and learn how to increase your awareness of and social media presence.

Speaker(s): Erica Hardison CEO, Encore Boutique Services Pinellas County SCORE

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NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Ever try to build a house . . . or a business . . . using only ONE tool? Nearly impossible - and you certainly won't get very far. That's why smart builders have a TOOLBOX filled with specialty tools.

Marketing is the same way - there are 41 different channels to promote your business (and hint, hint: social media is ONLY ONE!) So how do you decide? Why not let YOUR CUSTOMER decide? Why not look at your business from your customer's "point of you?" Who are you? Why are you different? Why are you better? What's your story? Who needs to hear it? And most of all, how, when, and where do you tell them?

This webinar is designed to help you build your business from the ground up! Get a jump on your 2023 Sales and Marketing Plan with a 360° Marketing Plan!

Speaker(s): Sheila Neisler, Catalyst Marketing Company and SCORE

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NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE

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Every day, millions of people come to YouTube and watch over a billion hours of video. They come to be informed, inspired, or just plain delighted. You can use YouTube to build your brand by connecting your message with engaged watchers.

Join us for this Marketing Workshop. Learn how to use YouTube and the power of video to promote your business or brand. Get best practices for creating compelling video content that promotes your products and services and drives engagement with your brand.

In this workshop, we will cover:

• How to create a YouTube channel
• Adding videos and organizing your channel
• How to promote your business with video ads

Speaker: Sarah Guest, Cyberlicious and SCORE Subject Matter Expert

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NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?

How do you attract customers? How do you build a community that can generate sales for your business?

You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales    Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development

Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!

Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development

Fee: No Cost

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  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

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NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Sales and Marketing    Provider: The Greenhouse & SCORE

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.

In this session we’ll show you how to:

• Create or claim your Business Profile on Google
• Manage your business info across Google Search and Maps
• Use Google My Business to connect with potential customers

Speaker(s): Sarah Guest, Cyberlicious and SCORE

Fee: No Cost

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NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales       Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don\\’t know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Marketing/Sales            Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter – and that’s a good thing! This new, and soon-to-be, ‘hybrid normal’ gives you an unprecedented opportunity to expand your circle of influence, ‘test-drive” new groups, better define your target market and hone your elevator speech – all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: – How to continue the conversation after everyone has logged off – What’s your follow-up strategy (do you need one?) – What NOT to do in online networking – How best to set up an off-line discussion – What’s ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing                     Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’re posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. In this webinar, we will explore how to build brand awareness leveraging both your personal and corporate brand in the digital world. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar

Topic: Social Media Marketing      Provider: The Greenhouse and SCORE What is your ”personal style” and how does this integrate with your social selling on LinkedIn? This webinar will introduce you to your personal style and integrate this with social selling on LinkedIn. We will cover three step by step strategies you can implement today saving you time and getting you better results when prospecting on LinkedIn. Topics include creating, customizing and optimizing a profile that will attract prospects; the best ways of finding your target profiles; and the best ways of engaging your target profiles. Spearker: Jah’tia Haynes, SCORE WATCH SESSION

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE WATCH WEBINARS Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business! Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part 1

Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are. Owned Media Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages. – Web site/ blogging – Email marketing – Networking Plus: – Google My Business – YouTube video content Earned Media Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience. – Reviews/ Public Relations/Public speaking

Part 2 –

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers. Part Two covers platforms that will benefit different businesses depending on their industry and their target market. Paid/Shared Media Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure. – Google/YouTube advertising – Facebook – Instagram – Pinterest – Twitter – Tik Tok Speaker: Bob Gaynor, SCORE WATCH WEBINARS NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

• Who are the right people for my product/service?
• Where do I find these people?
• What’s the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/FaceBook/Blogging to attract customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market

Spearker: Bob Gaynor, SCORE

NOTE: Sign-in or create Greenhouse client profile to access

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Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording