CAPACITY BUILDING ONDEMAND
The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience. Select your appropriate pathway below or view all OnDemand titles HERE.
Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?
Recorded Workshops
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?
How do you attract customers? How do you build a community that can generate sales for your business?
You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse
Learn about the different social media types to help market your business. There will be a discussion and a brief demonstration on the following platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Apple Podcast, and Pinterest. Learn how these social platforms can increase your audience and get your name out in the community.
Speaker(s): Julia Devoe, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse
Social media is the present and future. Learn tips on how to use social media in marketing your business. Get an introduction and overview of the different types of social media available for your use. Come with your questions and learn how to increase your awareness of and social media presence.
Speaker(s): Erica Hardison CEO, Encore Boutique Services Pinellas County SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse
Ever try to build a house . . . or a business . . . using only ONE tool? Nearly impossible - and you certainly won't get very far. That's why smart builders have a TOOLBOX filled with specialty tools.
Marketing is the same way - there are 41 different channels to promote your business (and hint, hint: social media is ONLY ONE!) So how do you decide? Why not let YOUR CUSTOMER decide? Why not look at your business from your customer's "point of you?" Who are you? Why are you different? Why are you better? What's your story? Who needs to hear it? And most of all, how, when, and where do you tell them?
This webinar is designed to help you build your business from the ground up! Get a jump on your 2023 Sales and Marketing Plan with a 360° Marketing Plan!
Speaker(s): Sheila Neisler, Catalyst Marketing Company and SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing & Sales Provider: The Greenhouse & SCORE
Every day, millions of people come to YouTube and watch over a billion hours of video. They come to be informed, inspired, or just plain delighted. You can use YouTube to build your brand by connecting your message with engaged watchers.
Join us for this Marketing Workshop. Learn how to use YouTube and the power of video to promote your business or brand. Get best practices for creating compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop, we will cover:
- How to create a YouTube channel
- Adding videos and organizing your channel
- How to promote your business with video ads
Speaker: Sarah Guest, Cyberlicious and SCORE Subject Matter Expert
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?
How do you attract customers? How do you build a community that can generate sales for your business?
You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development
Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!
Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing/Sales Provider: The Greenhouse, SCORE and Cyberlicious
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.
Speaker(s): Sarah Guest, Cyberlicious, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Sales and Marketing Provider: The Greenhouse & SCORE
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
Speaker(s): Sarah Guest, Cyberlicious and SCORE
Fee: No Cost
Watch Session
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Part 1
Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are. Owned Media Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages. – Web site/ blogging – Email marketing – Networking Plus: – Google My Business – YouTube video content Earned Media Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience. – Reviews/ Public Relations/Public speakingPart 2 –
Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers. Part Two covers platforms that will benefit different businesses depending on their industry and their target market. Paid/Shared Media Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure. – Google/YouTube advertising – Facebook – Instagram – Pinterest – Twitter – Tik Tok Speaker: Bob Gaynor, SCORE WATCH WEBINARS NOTE: Sign-in or create Greenhouse client profile to accessTopic: Marketing/Sales Provider: The Greenhouse and SCORE
Learn your target market, competition, business environment and how to write and implement a marketing plan.
Topics covered include:
• Who are the right people for my product/service?
• Where do I find these people?
• What’s the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/FaceBook/Blogging to attract customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market
Spearker: Bob Gaynor, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
WATCH SESSION
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording