CAPACITY BUILDING ONDEMAND

The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience.  Select your appropriate pathway below or view all OnDemand  titles HERE.

Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?

Recorded Workshops

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Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session  

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Sales and Marketing    Provider: The Greenhouse & SCORE

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.

In this session we’ll show you how to:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers

Speaker(s): Sarah Guest, Cyberlicious and SCORE

Fee: No Cost

Watch Session  

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales       Provider: The Greenhouse and ActionCOACH Tampa Bay

Networking is in the TOP 3 lead generation strategies for business, yet many of them don\\’t know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees.

You will learn:

-3 steps before the event to predict higher success rates
-5 tricks for creating quick rapport
-How to control the room and meet more people
-7 killers to getting results from networking and how to avoid them

SPEAKER:  Tony Tona, ActionCOACH Tampa Bay

 

WATCH RECORDING

Note: Please login or create a Greenhouse client profile to access recording

Topic: Marketing/Sales            Provider: The Greenhouse and SCORE

OnDemand Recording From Small Business Week

Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new.

Online networking can be your ultimate disrupter – and that’s a good thing! This new, and soon-to-be, ‘hybrid normal’ gives you an unprecedented opportunity to expand your circle of influence, ‘test-drive” new groups, better define your target market and hone your elevator speech – all from the comfort of your own home or socially-distanced office.

This interactive workshop will cover:

– How to continue the conversation after everyone has logged off
– What’s your follow-up strategy (do you need one?)
– What NOT to do in online networking
– How best to set up an off-line discussion
– What’s ahead on the networking horizon

Tune in for an informal discussion on productive and profitable ways to be an effective online networker.

NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times.

WATCH RECORDED SESSION

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing                     Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’re posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. In this webinar, we will explore how to build brand awareness leveraging both your personal and corporate brand in the digital world. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar

Topic: Social Media Marketing      Provider: The Greenhouse and SCORE

What is your ”personal style” and how does this integrate with your social selling on LinkedIn?

This webinar will introduce you to your personal style and integrate this with social selling on LinkedIn. We will cover three step by step strategies you can implement today saving you time and getting you better results when prospecting on LinkedIn. Topics include creating, customizing and optimizing a profile that will attract prospects; the best ways of finding your target profiles; and the best ways of engaging your target profiles.

Spearker: Jah’tia Haynes, SCORE

 

WATCH SESSION

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE

WATCH WEBINARS

Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business!

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part 1

Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are.

Owned Media
Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages.

– Web site/ blogging
– Email marketing
– Networking

Plus:
– Google My Business
– YouTube video content

Earned Media
Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience.

– Reviews/ Public Relations/Public speaking

 

Part 2 –

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part Two covers platforms that will benefit different businesses depending on their industry and their target market.

Paid/Shared Media
Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure.

– Google/YouTube advertising
– Facebook
– Instagram
– Pinterest
– Twitter
– Tik Tok

Speaker: Bob Gaynor, SCORE

 

WATCH WEBINARS

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

• Who are the right people for my product/service?
• Where do I find these people?
• What’s the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/FaceBook/Blogging to attract customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market

Spearker: Bob Gaynor, SCORE

 

WATCH SESSION

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. W Read More
Topic: Sales and Marketing    Provider: The Greenhouse & SCORE Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your l Read More
Topic: Marketing/Sales       Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don\\’t know HOW TO generate results. This interactive event is desig Read More
Topic: Marketing/Sales            Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced Read More
Topic: Marketing                     Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’r Read More
Topic: Social Media Marketing      Provider: The Greenhouse and SCORE What is your ”personal style” and how does this integrate with your social selling on LinkedIn? This webinar will introduce you to your personal style and integ Read More
Topic: Marketing & Sales    Provider: The Greenhouse & SCORE WATCH WEBINARS Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business! Every business has many choices of platforms they can use to promote thei Read More
Topic: Marketing/Sales       Provider: The Greenhouse and SCORE Learn your target market, competition, business environment and how to write and implement a marketing plan. Topics covered include: • Who are the right people for my p Read More
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