THE ARTREPRENEUR'S PLAYBOOK

The Greenhouse: Where Creatives Thrive

Your art has a place in the world, and whether you’re an emerging or established artist, The Greenhouse is here to help.

We provide the practical resources, skills, and advice you need to navigate the business side of art. From figuring out who wants to buy your work to setting up your finances, we’re here to help you turn your creative arts into a thriving business.

The Greenhouse empowers creatives to make a living on their own terms. Take the first, FREE step in your creative journey:

Find Your Mentor // Learn In-Person // Meet Local Entrepreneurs // Learn Online

Applications are accepted until June 30, 2025, at 5 PM, or until funds are depleted

Criteria for Eligible Nonprofits:

  • Operating budget of $50,000 or less
  • Registered as nonprofit with the Florida Secretary of State
  • Hold tax-exempt 501(c)3 status with a primary mission in arts or culture programming, support, or services
  • In operation and serving St. Pete residents for at least one (1) year from date of registration
  • Present arts/cultural programming, performances, or exhibitions in St. Pete
  • Do not qualify for the City’s full Arts and Culture Grant
  • Have no outstanding debts to the City of St. Petersburg, unless prior payment arrangements are in place
  • Agree to completing a customized business plan determined by the St. Pete Greenhouse
  • Provide final activity report at end of funding term, in the format requested by the City

Not every entrepreneur is an artist, but every artist is an entrepreneur.