Pricing for Profit

Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. To Price for Profit, a company needs to know their costs - both variable and fixed. A company also needs to know what the market will pay for a given product and what its competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin, and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.

**This is a recommended workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the goods and services category. All are welcome to attend.**

Speaker(s): Bert Seither, SCORE

Fee: No Cost