Topic: Marketing & Sales Provider: The Greenhouse & SCORE
Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business!
Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.
Part 1
Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are.
Owned Media
Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages.
– Web site/ blogging
– Email marketing
– Networking
Plus:
– Google My Business
– YouTube video content
Earned Media
Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience.
– Reviews/ Public Relations/Public speaking
Part 2 –
Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.
Part Two covers platforms that will benefit different businesses depending on their industry and their target market.
Paid/Shared Media
Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure.
– Google/YouTube advertising
– Facebook
– Instagram
– Pinterest
– Twitter
– Tik Tok