Capacity Building On Demand

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Learn the five steps needed to develop a successful online marketing plan.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording

Topic: Government Contracting Provider: The Greenhouse and City of St. Petersburg Procurement The city purchases a wide array of goods, professional services and construction services for various operations and projects. If you operate a business, small or large, and are interested in learning about contracting and procurement opportunities with the City of St. Petersburg, attend this workshop to learn about how the City sources its supplies and services and how to become a registered city supplier. iSupplier Portal Suppliers will also learn to use the city's iSupplier Portal for two-way communication with the procurement staff. The class will teach suppliers how to view purchase orders, view invoices and payments, contact procurement staff and update profile information. Online Bidding The online sourcing module enables suppliers to do the following: receive notifications of Requests for Information (RFI), Request for Quotations (RFQ) and Invitation for Bids (IFB); complete and submit RFI, RFQ and IFB online; and communicate directly with procurement staff in order to get answers to questions or receive information related to a solicitation. Speaker: Christiaan Cavallaro, City of St. Petersburg Procurement and Supply Management Department WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Social Media Marketing Provider: The Greenhouse and SCORE

What is your "personal style" and how does this integrate with your social selling on LinkedIn?

This webinar will introduce you to your personal style and integrate this with social selling on LinkedIn. We will cover three step by step strategies you can implement today saving you time and getting you better results when prospecting on LinkedIn. Topics include creating, customizing and optimizing a profile that will attract prospects; the best ways of finding your target profiles; and the best ways of engaging your target profiles.

Speaker: Jah'tia Haynes, SCORE

WATCH SESSION

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE

Every day, millions of people come to YouTube and watch over a billion hours of video. They come to be informed, inspired, or just plain delighted. You can use YouTube to build your brand by connecting your message with engaged watchers.

Join us for this Marketing Workshop. Learn how to use YouTube and the power of video to promote your business or brand. Get best practices for creating compelling video content that promotes your products and services and drives engagement with your brand.

In this workshop, we will cover:

• How to create a YouTube channel
• Adding videos and organizing your channel
• How to promote your business with video ads

Speaker: Sarah Guest, Cyberlicious and SCORE Subject Matter Expert

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing Providers: The Greenhouse and SCORE

The way we work, live and play has changed, but the one thing that should remain consistent in today's virtual landscape is your brand. Whether you're posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace.

WATCH RECORDED SESSION

NOTE: Sign-in or create Greenhouse client profile to watch webinar

Topic: Marketing/Sales Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Virtual meetings have thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter - and that's a good thing! This new, and soon-to-be, hybrid normal gives you an unprecedented opportunity to expand your circle of influence, test-drive new groups, better define your target market and hone your elevator speech - all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: - How to continue the conversation after everyone has logged off - What's your follow-up strategy (do you need one?) - What NOT to do in online networking - How best to set up an off-line discussion - What's ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access

This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.

Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDED SESSION

The Internal Revenue Service (IRS) clearly defines the requirements, and status of employees vs independent contractors. To be forewarned is to be forearmed. Learn the rules and conditions before you hire to avoid IRS violations, penalties and interest. This webinar can really protect your business.

Speaker(s): SCORE Presenter: Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP

Fee: No Cost

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Employee Management      Provider: The Greenhouse & SCORE

Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.

This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.

Topics include:

• Interviewing strategies to make the right hiring decision.
• Effectively onboarding your new employee.
• Strategies to ensure your pay is competitive.
• Communication and involvement approaches to engage your employees.
• Training and development ideas to increase your employees’ value to your organization

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

• Increased job satisfaction
• Lower turnover rate
• Increased operational efficiency
• Improved productivity
• Enhancements in innovative thinking
• Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Human Resources/Managing Employees    Provider: The Greenhouse, Pinellas County SCORE

Having issues with retaining employees, customer satisfaction or business performance? Employee Engagement is one of the most powerful solutions businesses have to fixing these problems. Yet many managers struggle with how to engage their teams.

Coaching helps develop great employees and creates an environment where employees feel valued and respected.

Attend this webinar to learn strategies that will help:

• Sharpen your coaching skills
• Develop strong habits that will have long-lasting effects on your employees
• Build a culture that promotes engagement

Speaker(s): Presenter: Peggy Yelverton, SCORE

Fee: No Cost

WATCH SESSION

  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Human Resources/Managing Employees | Provider: The Greenhouse

Looking to spark innovation and engagement in your organization? The benefits of collaboration in the workplace are many – helping to:

• Recruit, retain and motivate employees
• Increase productivity
• Increase customer satisfaction and loyalty
• Improve profitability

Join us to learn best practices to build and promote a collaborative culture in your organization!

Speaker(s): Peggy Yelverton, SCORE

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Ever try to build a house . . . or a business . . . using only ONE tool? Nearly impossible - and you certainly won't get very far. That's why smart builders have a TOOLBOX filled with specialty tools.

Marketing is the same way - there are 41 different channels to promote your business (and hint, hint: social media is ONLY ONE!) So how do you decide? Why not let YOUR CUSTOMER decide? Why not look at your business from your customer's "point of you?" Who are you? Why are you different? Why are you better? What's your story? Who needs to hear it? And most of all, how, when, and where do you tell them?

This webinar is designed to help you build your business from the ground up! Get a jump on your 2023 Sales and Marketing Plan with a 360° Marketing Plan!

Speaker(s): Sheila Neisler, Catalyst Marketing Company and SCORE

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing & Sales | Provider: The Greenhouse

This workshop will demonstrate how to use LinkedIn and will help familiarize individuals with the basic components of the online networking platform. This workshop will also include how to create a company LinkedIn page for small business owners to help grow and showcase their business.

Speaker(s): Julia Devoe, SCORE

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Learn about the different social media types to help market your business. There will be a discussion and a brief demonstration on the following platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Apple Podcast, and Pinterest. Learn how these social platforms can increase your audience and get your name out in the community.

Speaker(s): Julia Devoe, SCORE

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Government Contracting Provider: The Greenhouse and City of St. Petersburg Procurement The city purchases a wide array of goods, services, and construction services for various departments totaling over $200 million annually. If you operate a business, small or large, and are interested in learning about the different opportunities to procure goods, services, and construction projects attend this workshop! We will provide an overview of the different solicitation methods, terminology used in the process, and documents you may need to respond to a solicitation. Speaker: Steven Poceous, City of St. Petersburg Procurement and Supply Management Department WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Learn how to apply Artificial Intelligence tools to your small business. Come and see examples of A.I and have your questions ready to be answered. Conversations around A.I. bring up a ton of confusion and wasted time chasing the next shiny object. How can you consider the best use of A.I. tools for your business? What are some of the key ways to bring A.I. tools into your business? And how can you stay on top of the latest trends? This workshop seeks to answer these questions and help participants walk away with an actionable toolbox to enhance operations and deliver higher customer value.

Speaker(s): Keith Simmons
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Learn how to grab your first thousand followers on Instagram. Learn how to hack your way to build your social media following

Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording

Topic: Capacity Building       Provider: The Greenhouse

This updated webinar will provide information about the upcoming application cycle of The South St. Petersburg CRA Microfund Program.

Topics Covered:

• Understanding CRA/TIF
• Eligible Business Categories
• Program Details
• Important Program Documents
• "How to Apply" Tutorial

*IMPORTANT NOTE: This is a MANDATORY webinar for applicants of the South St. Petersburg CRA Microfund Grant Program. All are welcome to attend.

Speaker: Alexis Garcia, City of St. Petersburg

WATCH SESSION

Topic: Marketing & Sales Provider: The Greenhouse & SCORE

Building a business is like constructing a house—you need more than one tool to succeed. Smart builders use a toolbox filled with specialty tools, and marketing is no different. With 41 different channels to promote your business, relying solely on social media won't get you very far. Instead, let your customers guide your strategy by understanding who you are, what makes you different, and why you're better. Identify your unique story and determine who needs to hear it and how, when, and where to tell it. Use your marketing brains before spending your marketing bucks! This webinar will help you develop a comprehensive 360° Marketing Plan, allowing you to assess and enhance your 2024 Sales and Marketing strategy effectively.

Speaker: Bob Gaynor, SCORE

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Marketing & Sales | Provider: The Greenhouse & SCORE

The Magic of AI Assistants – AI can significantly enhance daily efficiency. Learn all about them, see what they can do, and learn how to build your own at this seminar. AI 101, part 1 of the 6-part series.

Speaker: Tony Rockliff, SCORE

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Marketing & Sales | Provider: The Greenhouse & SCORE

The Magic of AI Assistants – AI can significantly enhance daily efficiency. Learn all about them, see what they can do, and learn how to build your own at this seminar. AI 101, part 2 of the 6-part series.

Speaker: Tony Rockliff, SCORE

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Marketing & Sales | Provider: The Greenhouse & SCORE

Join the Greenhouse for an insightful workshop during Small Business Week to discover invaluable best practices for analyzing online customer engagement. Learn to turn these insights into actionable decisions with topics covering an introduction to Google Analytics, creating and understanding reports, setting goals, and using analytics with other Google tools.

Speaker: Sarah Guest, Cyberlicious and SCORE

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Government Contracting | Provider: The Greenhouse

Learning how to change the way you think about grant writing can make a difference. This workshop will show you how to match your organization’s mission with the perfect funding opportunities, helping you create grant applications, and manage awards that are not only successful but impactful.

Speaker(s): Speakers: Megan McGee and Zulekha "Zee" Fouklen, St. Petersburg Police Department

NOTE: Sign in or create a Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Social media is the present and future. Learn tips on how to use social media in marketing your business. Get an introduction and overview of the different types of social media available for your use. Come with your questions and learn how to increase your awareness of and social media presence.

Speaker(s): Erica Hardison CEO, Encore Boutique Services Pinellas County SCORE

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access