Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?

How do you attract customers? How do you build a community that can generate sales for your business?

You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Other Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves. Webinar highlights: - Discussion of organizational readiness for grant funding - What are the different types of grant funding? - How to do grant research - Best practices in drafting and submitting proposals Presenter: Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness Watch Session NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing & Sales Provider: The Greenhouse & SCORE In tough business environment times, why advertise? According to a recent study, firms that advertised during a recession increased in value and got more marketing bang for their buck. You have an incredible opportunity to increase sales and build market share by following 10 tips that will be discussed in this workshop. Speaker: Bob Gaynor, SCORE WATCH WEBINARS NOTE: Sign-in or create Greenhouse client profile to access

Topic: Legal Issues Provider: The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don't miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Category: Financing/Accounting Provider: The Greenhous and SCORE Eighty percent of small businesses fail in the first 18 months because they run out of cash. Many entrepreneurs don't devote enough time and preparation to setting up their bookkeeping and monitoring their finances, because they think it is too hard or too boring. The good news is that in today's software application environment, setting up your bookkeeping software is not hard! You can utilize today's software to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Once you have systems in place, you will learn how to monitor and manage your cash flow. This is a skill that is critical to the success of your business. It is critical for a startup or early stage business to have proper financial systems in place to monitor and analyze their cash flow and other aspects of their finances. Learn how today's software applications can be utilized to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE WATCH RECORDED SESSION NOTE: Log-in or create Greenhouse client profile to access recording

Topic: Business Accounting/Budget  Provider: The Greenhouse & SCORE Learn how to make sense of the basic financial statements that are essential to your success in business. There are three basic Financial Statements which all businesses with financial reporting requirements must prepare and disseminate. Their names are the Balance Sheet, Income Statement and Statement of Cash Flows. To the lay person who is trying to understand the Financial Statements, they may seem like they are written in a foreign language. You may understand the words but the concepts those words convey may not be totally clear. This webinar will give you a rudimentary understanding of the Financial Statements and the concepts used to categorize the financial activity of a business into readable tables which, when you understand the concepts, can tell a story about the financial health of the business. Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE Cost: No Cost WATCH RECORDED SESSION NOTE: Log-in or create a Greenhouse client profile to access

The Internal Revenue Service (IRS) clearly defines the requirements, and status of employees vs independent contractors. To be forewarned is to be forearmed. Learn the rules and conditions before you hire to avoid IRS violations, penalties and interest. This webinar can really protect your business.

Speaker(s): SCORE Presenter: Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP

Fee: No Cost WATCH RECORDED WEBINAR NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

TOPIC: Financing/Capital PROVIDER: Greenhouse and SCORE Whether you are a brand new business just starting out, or an established business trying to stay afloat during the COVID crisis, you may find that you are in need of some financial assistance. The question is Where do you turn to find these funds? What are your options? Join us for a special webinar to find out what the Small Business Administration has to offer YOU in these difficult times. Highlights of this workshop include: - SBA Lending Explained - Loan Approval Analysis - Start-up Business Loan - Business Acquisition Loan - Franchise Loan - Commercial Real Estate Purchase Loan - SBA Loan Guidelines - SBA Loan Approval Process Speaker: Chris Hackney, Credit Bench/First Home Bank, SCORE WATCH RECORDING NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing/Sales         Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don't know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Sales and Marketing    Provider: The Greenhouse & SCORE

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.

In this session we'll show you how to:

• Create or claim your Business Profile on Google
• Manage your business info across Google Search and Maps
• Use Google My Business to connect with potential customers

Speaker(s): Sarah Guest, Cyberlicious and SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Financing/Capital   Provider: The Greenhouse & SCORE

This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.

Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing a Business     Provider: The Greenhouse, Debbie Reeser with Barkett Realty

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Before signing a commercial lease, there are important steps to consider for any new or existing business owner. Whether you're opening a store, relocating to a new space or renting out facilities for production, at some point, you're probably going to have to reserve a space for your business.

The world of commercial real estate can be complicated - this webinar is for business owners who are looking to lease a commercial space and who want to ensure they understand the process and contract considerations. Topics will include:

- Researching the area and defining your requirements

- Elements of a commercial lease agreement

- Types of rent structure

- Negotiation

- Other major considerations before signing a lease

Fee: No Cost

WATCH SESSION

  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales    Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development

Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!

Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development

Fee: No Cost

WATCH SESSION

 NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Accounting and Finance Management Provider: Pinellas County SCORE

Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.

Highlights:

- Shortcut your navigation habits - avoid getting lost in the software
- Edit QuickBooks preferences - to fit YOUR company
- Use Accounts Payable features - manage vendor activity / forecast cash outflow
- Use Accounts Receivable features - manage customer activity / forecast cash inflow
- Download bank and credit card transactions - automate data entry
- Reconcile bank and credit card accounts - trust your accurate QB bank and credit card account balances
- Create reports - easy access to the information you need

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

- Who are the right people for my product/service?
- Where do I find these people?
- What's the difference between marketing and sales?
- Now that I have a blog, what do I write?
- How do I use Twitter/FaceBook/Blogging to attract customers?
- How do I get people to come to my site?
- Am I saying the right words to connect with my audience?
- Defining your target market

Spearker: Bob Gaynor, SCORE

NOTE: Sign-in or create Greenhouse client profile to access

WATCH SESSION

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Learn how to grab your first thousand followers on Instagram. Learn how to hack your way to build your social media following

Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording

Topic: Marketing/Sales Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Virtual meetings have thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter - and that's a good thing! This new, and soon-to-be, hybrid normal gives you an unprecedented opportunity to expand your circle of influence, test-drive new groups, better define your target market and hone your elevator speech - all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: - How to continue the conversation after everyone has logged off - What's your follow-up strategy (do you need one?) - What NOT to do in online networking - How best to set up an off-line discussion - What's ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access

TOPIC: Financing/Capital PROVIDER: Greenhouse and SCORE Whether you are a brand new business just starting out, or an established business trying to stay afloat during the COVID crisis, you may find that you are in need of some financial assistance. The question is Where do you turn to find these funds? What are your options? Join us for a special webinar to find out what the Small Business Administration has to offer YOU in these difficult times. Highlights of this workshop include: - SBA Lending Explained - Loan Approval Analysis - Start-up Business Loan - Business Acquisition Loan - Franchise Loan - Commercial Real Estate Purchase Loan - SBA Loan Guidelines - SBA Loan Approval Process Speaker: Chris Hackney, Credit Bench/First Home Bank, SCORE WATCH RECORDING NOTE: Sign-in or create Greenhouse client profile to access

The Internal Revenue Service (IRS) clearly defines the requirements, and status of employees vs independent contractors. To be forewarned is to be forearmed. Learn the rules and conditions before you hire to avoid IRS violations, penalties and interest. This webinar can really protect your business.

Speaker(s): SCORE Presenter: Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP

Fee: No Cost WATCH RECORDED WEBINAR NOTE: Sign-in or create a Greenhouse client profile to access

This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.

Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDED SESSION

Topic: Other Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves. Webinar highlights: - Discussion of organizational readiness for grant funding - What are the different types of grant funding? - How to do grant research - Best practices in drafting and submitting proposals Presenter: Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness Watch Session NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your business will generate the revenue needed to keep the doors open can be a sobering contemplation. With your business's financial future at stake, making the best decision about next steps should be rooted in solid data. Learning to apply a Break-even Analysis could help with making that decision. Join this webinar as Toni DeMarco, CPA, and Ryan Griffin business attorney and restaurant entrepreneur collaborate to present the mechanics of the Break-even Analysis AND answer your questions about crunching the numbers and keeping the doors open! Although session examples will focus on the food industry, ALL business industries will benefit from this break-even analysis discussion. Presenters: - Toni DeMarco, MBA, CPA, CGMA, SCORE - Ryan Griffin, business attorney and restaurateur WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Business Accounting/Budget  Provider: The Greenhouse & SCORE Learn how to make sense of the basic financial statements that are essential to your success in business. There are three basic Financial Statements which all businesses with financial reporting requirements must prepare and disseminate. Their names are the Balance Sheet, Income Statement and Statement of Cash Flows. To the lay person who is trying to understand the Financial Statements, they may seem like they are written in a foreign language. You may understand the words but the concepts those words convey may not be totally clear. This webinar will give you a rudimentary understanding of the Financial Statements and the concepts used to categorize the financial activity of a business into readable tables which, when you understand the concepts, can tell a story about the financial health of the business. Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE Cost: No Cost WATCH RECORDED SESSION NOTE: Log-in or create a Greenhouse client profile to access

Category: Financing/Accounting Provider: The Greenhous and SCORE Eighty percent of small businesses fail in the first 18 months because they run out of cash. Many entrepreneurs don't devote enough time and preparation to setting up their bookkeeping and monitoring their finances, because they think it is too hard or too boring. The good news is that in today's software application environment, setting up your bookkeeping software is not hard! You can utilize today's software to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Once you have systems in place, you will learn how to monitor and manage your cash flow. This is a skill that is critical to the success of your business. It is critical for a startup or early stage business to have proper financial systems in place to monitor and analyze their cash flow and other aspects of their finances. Learn how today's software applications can be utilized to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE WATCH RECORDED SESSION NOTE: Log-in or create Greenhouse client profile to access recording

Topic: Legal Issues Provider: The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don't miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today's virtual landscape is your brand. Whether you're posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar

Topic: Marketing/Sales         Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don't know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Government Contracting Provider: The Greenhouse and City of St. Petersburg Procurement The city purchases a wide array of goods, professional services and construction services for various operations and projects. If you operate a business, small or large, and are interested in learning about contracting and procurement opportunities with the City of St. Petersburg, attend this workshop to learn about how the City sources its supplies and services and how to become a registered city supplier. iSupplier Portal Suppliers will also learn to use the city's iSupplier Portal for two-way communication with the procurement staff. The class will teach suppliers how to view purchase orders, view invoices and payments, contact procurement staff and update profile information. Online Bidding The online sourcing module enables suppliers to do the following: receive notifications of Requests for Information (RFI), Request for Quotations (RFQ) and Invitation for Bids (IFB); complete and submit RFI, RFQ and IFB online; and communicate directly with procurement staff in order to get answers to questions or receive information related to a solicitation. Speaker: Christiaan Cavallaro, City of St. Petersburg Procurement and Supply Management Department WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Social Media Marketing Provider: The Greenhouse and SCORE What is your "personal style" and how does this integrate with your social selling on LinkedIn? This webinar will introduce you to your personal style and integrate this with social selling on LinkedIn. We will cover three step by step strategies you can implement today saving you time and getting you better results when prospecting on LinkedIn. Topics include creating, customizing and optimizing a profile that will attract prospects; the best ways of finding your target profiles; and the best ways of engaging your target profiles. Speaker: Jah'tia Haynes, SCORE WATCH SESSION

Topic: Marketing & Sales Provider: The Greenhouse & SCORE In tough business environment times, why advertise? According to a recent study, firms that advertised during a recession increased in value and got more marketing bang for their buck. You have an incredible opportunity to increase sales and build market share by following 10 tips that will be discussed in this workshop. Speaker: Bob Gaynor, SCORE WATCH WEBINARS NOTE: Sign-in or create Greenhouse client profile to access

Topic: Managing Business Provider: The Greenhouse and SCORE Entrepreneurs are often so focused on the day-to-day operations needed for survival that they don't take time to look at the business as a whole. Changes can be made in every business to stimulate growth, improve competitive position, and increase customer satisfaction. In this webinar, you will receive practical advice about using the essential disciplines of Money, Marketing, and Management to build a better business. You will be able to assess how you can be more successful with updates, innovations, reviews, and pivot points after the session. You will also learn how to carry out STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS (SWOT) analysis of your business from top to bottom and to find ways that you can improve your services, build new business, and satisfy your clients along your way to new profitability. Speaker: Juan Fret, SCORE WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access

Topic: Sales and Marketing    Provider: The Greenhouse & SCORE

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.

In this session we'll show you how to:

• Create or claim your Business Profile on Google
• Manage your business info across Google Search and Maps
• Use Google My Business to connect with potential customers

Speaker(s): Sarah Guest, Cyberlicious and SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Capacity Building       Provider: The Greenhouse

This webinar will provide information about the upcoming application cycle of The South St. Petersburg CRA Microfund Program.

Topics Covered:

• Understanding CRA/TIF
• Eligible Business Categories
• Program Details
• Important Program Documents
• "How to Apply" Tutorial

*IMPORTANT NOTE: This is a MANDATORY webinar for applicants of the South St. Petersburg CRA Microfund Grant Program. All are welcome to attend.

Speaker: Alexis Garcia, City of St. Petersburg

WATCH SESSION

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Learn how to apply Artificial Intelligence tools to your small business. Come and see examples of A.I and have your questions ready to be answered. Conversations around A.I. bring up a ton of confusion and wasted time chasing the next shiny object. How can you consider the best use of A.I. tools for your business? What are some of the key ways to bring A.I. tools into your business? And how can you stay on top of the latest trends? This workshop seeks to answer these questions and help participants walk away with an actionable toolbox to enhance operations and deliver higher customer value.

Speaker(s): Keith Simmons
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Learn the five steps needed to develop a successful online marketing plan.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording

Topic: Government Contracting Provider: The Greenhouse and City of St. Petersburg Procurement The city purchases a wide array of goods, services, and construction services for various departments totaling over $200 million annually. If you operate a business, small or large, and are interested in learning about the different opportunities to procure goods, services, and construction projects attend this workshop! We will provide an overview of the different solicitation methods, terminology used in the process, and documents you may need to respond to a solicitation. Speaker: Steven Poceous, City of St. Petersburg Procurement and Supply Management Department WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales    Provider: The Greenhouse

Learn about the different social media types to help market your business. There will be a discussion and a brief demonstration on the following platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Apple Podcast, and Pinterest. Learn how these social platforms can increase your audience and get your name out in the community.

Speaker(s): Julia Devoe, SCORE

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Social media is the present and future. Learn tips on how to use social media in marketing your business. Get an introduction and overview of the different types of social media available for your use. Come with your questions and learn how to increase your awareness of and social media presence.

Speaker(s): Erica Hardison CEO, Encore Boutique Services Pinellas County SCORE

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing and Sales    Provider: The Greenhouse

Ever try to build a house . . . or a business . . . using only ONE tool? Nearly impossible - and you certainly won't get very far. That's why smart builders have a TOOLBOX filled with specialty tools.

Marketing is the same way - there are 41 different channels to promote your business (and hint, hint: social media is ONLY ONE!) So how do you decide? Why not let YOUR CUSTOMER decide? Why not look at your business from your customer's "point of you?" Who are you? Why are you different? Why are you better? What's your story? Who needs to hear it? And most of all, how, when, and where do you tell them?

This webinar is designed to help you build your business from the ground up! Get a jump on your 2023 Sales and Marketing Plan with a 360° Marketing Plan!

Speaker(s): Sheila Neisler, Catalyst Marketing Company and SCORE

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE

Every day, millions of people come to YouTube and watch over a billion hours of video. They come to be informed, inspired, or just plain delighted. You can use YouTube to build your brand by connecting your message with engaged watchers.

Join us for this Marketing Workshop. Learn how to use YouTube and the power of video to promote your business or brand. Get best practices for creating compelling video content that promotes your products and services and drives engagement with your brand.

In this workshop, we will cover:

• How to create a YouTube channel
• Adding videos and organizing your channel
• How to promote your business with video ads

Speaker: Sarah Guest, Cyberlicious and SCORE Subject Matter Expert

WATCH WEBINAR

NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?

How do you attract customers? How do you build a community that can generate sales for your business?

You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Your Business     Provider: The Greenhouse, The EDGE Business District Association

Recession Proofing Your Business is an informative workshop to help you prepare yourself and your business for the inevitable economic cycle of a recession. The discussion will detail Six Key Focus Points for entrepreneurs and business owners to help successfully guide their business through any economic pattern. Are you concerned about what an upcoming recession could mean for your finances, staffing, customers, marketing, work-life balance, and stress level? Nothing helps reduce anxiety like proactively creating a plan to address troubled waters.

Our presenter, Roger Curlin, has 3 decades of working at ownership/management/mentoring levels in a variety of business industries and will be sharing his insights and strategies.

Speaker(s): Roger Curlin, Executive Director, The EDGE Business District Association

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Human Resources/Managing Employees    Provider: The Greenhouse, Pinellas County SCORE

Having issues with retaining employees, customer satisfaction or business performance? Employee Engagement is one of the most powerful solutions businesses have to fixing these problems. Yet many managers struggle with how to engage their teams.

Coaching helps develop great employees and creates an environment where employees feel valued and respected.

Attend this webinar to learn strategies that will help:

• Sharpen your coaching skills
• Develop strong habits that will have long-lasting effects on your employees
• Build a culture that promotes engagement

Speaker(s): Presenter: Peggy Yelverton, SCORE

Fee: No Cost

WATCH SESSION

  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

• Increased job satisfaction
• Lower turnover rate
• Increased operational efficiency
• Improved productivity
• Enhancements in innovative thinking
• Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employee Management      Provider: The Greenhouse & SCORE

Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.

This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.

Topics include:

• Interviewing strategies to make the right hiring decision.
• Effectively onboarding your new employee.
• Strategies to ensure your pay is competitive.
• Communication and involvement approaches to engage your employees.
• Training and development ideas to increase your employees’ value to your organization

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Accounting and Finance Management Provider: Pinellas County SCORE

Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.

Highlights:

- Shortcut your navigation habits - avoid getting lost in the software
- Edit QuickBooks preferences - to fit YOUR company
- Use Accounts Payable features - manage vendor activity / forecast cash outflow
- Use Accounts Receivable features - manage customer activity / forecast cash inflow
- Download bank and credit card transactions - automate data entry
- Reconcile bank and credit card accounts - trust your accurate QB bank and credit card account balances
- Create reports - easy access to the information you need

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing and Sales    Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development

Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!

Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development

Fee: No Cost

WATCH SESSION

 NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing a Business     Provider: The Greenhouse, Debbie Reeser with Barkett Realty

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Before signing a commercial lease, there are important steps to consider for any new or existing business owner. Whether you're opening a store, relocating to a new space or renting out facilities for production, at some point, you're probably going to have to reserve a space for your business.

The world of commercial real estate can be complicated - this webinar is for business owners who are looking to lease a commercial space and who want to ensure they understand the process and contract considerations. Topics will include:

- Researching the area and defining your requirements

- Elements of a commercial lease agreement

- Types of rent structure

- Negotiation

- Other major considerations before signing a lease

Fee: No Cost

WATCH SESSION

  NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Financing/Capital   Provider: The Greenhouse & SCORE

This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.

Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

- Who are the right people for my product/service?
- Where do I find these people?
- What's the difference between marketing and sales?
- Now that I have a blog, what do I write?
- How do I use Twitter/FaceBook/Blogging to attract customers?
- How do I get people to come to my site?
- Am I saying the right words to connect with my audience?
- Defining your target market

Spearker: Bob Gaynor, SCORE

NOTE: Sign-in or create Greenhouse client profile to access

WATCH SESSION

Topic: Marketing and Sales     Provider: The Greenhouse, SCORE

Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.

Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Managing Your Business     Provider: The Greenhouse, The EDGE Business District Association

Recession Proofing Your Business is an informative workshop to help you prepare yourself and your business for the inevitable economic cycle of a recession. The discussion will detail Six Key Focus Points for entrepreneurs and business owners to help successfully guide their business through any economic pattern. Are you concerned about what an upcoming recession could mean for your finances, staffing, customers, marketing, work-life balance, and stress level? Nothing helps reduce anxiety like proactively creating a plan to address troubled waters.

Our presenter, Roger Curlin, has 3 decades of working at ownership/management/mentoring levels in a variety of business industries and will be sharing his insights and strategies.

Speaker(s): Roger Curlin, Executive Director, The EDGE Business District Association

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!

One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.

The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:

• Increased job satisfaction
• Lower turnover rate
• Increased operational efficiency
• Improved productivity
• Enhancements in innovative thinking
• Proactive, not reactive, problem solving

Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.

St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.

St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.

In this webinar, learn how to work with local workforce development initiatives.

Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development

Melvin Shepard, JR, St. Petersburg College & St. Pete Works!

Fee: No Cost

WATCH SESSION

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Employee Management      Provider: The Greenhouse & SCORE

Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.

This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.

Topics include:

• Interviewing strategies to make the right hiring decision.
• Effectively onboarding your new employee.
• Strategies to ensure your pay is competitive.
• Communication and involvement approaches to engage your employees.
• Training and development ideas to increase your employees’ value to your organization

Speaker(s): Presenter: Curt Engelmann, SCORE

Fee: No Cost

WATCH RECORDED SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Topic: Managing Employees     Provider: The Greenhouse and SCORE Pinellas

Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:

• Organizational Culture
• Market for Employees
• Work location and Scheduling Strategies
• Benefits
• Compensation

And then with your Differentiated Employer Brand, learn how to attract qualified candidates with

• Job Descriptions and Postings
• Sources for Candidates
• Targeted Advertising

Speaker(s): Presenter: Curt Engelman, SCORE

WATCH RECORDED WEBINAR

NOTE: Sign-in or create a Greenhouse client profile to access

Topic: Marketing/Sales    Provider: The Greenhouse, SCORE and Cyberlicious

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.

Speaker(s): Sarah Guest, Cyberlicious, SCORE

Fee: No Cost

Watch Session

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales         Provider: The Greenhouse and ActionCOACH Tampa Bay Networking is in the TOP 3 lead generation strategies for business, yet many of them don't know HOW TO generate results. This interactive event is designed to help you learn HOW to make networking your top source for new customers and referrals. You will also get time to practice DOing what you learned right away with your fellow attendees. You will learn: -3 steps before the event to predict higher success rates -5 tricks for creating quick rapport -How to control the room and meet more people -7 killers to getting results from networking and how to avoid them SPEAKER:  Tony Tona, ActionCOACH Tampa Bay WATCH RECORDING Note: Please login or create a Greenhouse client profile to access recording

Topic: Managing Business Provider: The Greenhouse and SCORE Entrepreneurs are often so focused on the day-to-day operations needed for survival that they don't take time to look at the business as a whole. Changes can be made in every business to stimulate growth, improve competitive position, and increase customer satisfaction. In this webinar, you will receive practical advice about using the essential disciplines of Money, Marketing, and Management to build a better business. You will be able to assess how you can be more successful with updates, innovations, reviews, and pivot points after the session. You will also learn how to carry out STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS (SWOT) analysis of your business from top to bottom and to find ways that you can improve your services, build new business, and satisfy your clients along your way to new profitability. Speaker: Juan Fret, SCORE WATCH SESSION NOTE: Sign-in or create Greenhouse client profile to access

This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.

Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDED SESSION

Topic: Other Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves. Webinar highlights: - Discussion of organizational readiness for grant funding - What are the different types of grant funding? - How to do grant research - Best practices in drafting and submitting proposals Presenter: Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness Watch Session NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your business will generate the revenue needed to keep the doors open can be a sobering contemplation. With your business's financial future at stake, making the best decision about next steps should be rooted in solid data. Learning to apply a Break-even Analysis could help with making that decision. Join this webinar as Toni DeMarco, CPA, and Ryan Griffin business attorney and restaurant entrepreneur collaborate to present the mechanics of the Break-even Analysis AND answer your questions about crunching the numbers and keeping the doors open! Although session examples will focus on the food industry, ALL business industries will benefit from this break-even analysis discussion. Presenters: - Toni DeMarco, MBA, CPA, CGMA, SCORE - Ryan Griffin, business attorney and restaurateur WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Legal Issues Provider: The Greenhouse & SCORE Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others. Bring your questions, and don't miss this chance to engage with an intellectual property attorney at no cost! Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access recording

Topic: Marketing/Sales Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Virtual meetings have thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new. Online networking can be your ultimate disrupter - and that's a good thing! This new, and soon-to-be, hybrid normal gives you an unprecedented opportunity to expand your circle of influence, test-drive new groups, better define your target market and hone your elevator speech - all from the comfort of your own home or socially-distanced office. This interactive workshop will cover: - How to continue the conversation after everyone has logged off - What's your follow-up strategy (do you need one?) - What NOT to do in online networking - How best to set up an off-line discussion - What's ahead on the networking horizon Tune in for an informal discussion on productive and profitable ways to be an effective online networker. NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to access

Topic: Marketing Providers: The Greenhouse and SCORE The way we work, live and play has changed, but the one thing that should remain consistent in today's virtual landscape is your brand. Whether you're posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace. WATCH RECORDED SESSION NOTE: Sign-in or create Greenhouse client profile to watch webinar