CAPACITY BUILDING ONDEMAND
The Greenhouse is dedicated to providing quality service and innovative learning opportunities. New virtual learning pathways are being developed to enhance the entrepreneur’s experience. Explore the available pathways below or view all OnDemand titles HERE.
Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?
Recorded Workshops
Topic: Marketing & Sales | Provider: The Greenhouse
This workshop will demonstrate how to use LinkedIn and will help familiarize individuals with the basic components of the online networking platform. This workshop will also include how to create a company LinkedIn page for small business owners to help grow and showcase their business.
Speaker(s): Julia Devoe, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse, SCORE and Cyberlicious
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.
Speaker(s): Sarah Guest, Cyberlicious, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Business Research Provider: The Greenhouse & St. Pete Library Services
In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database - all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.
Speaker(s): Zach Heath, City of St. Petersburg Library Services
Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.
Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. To Price for Profit, a company needs to know their costs - both variable and fixed. A company also needs to know what the market will pay for a given product and what its competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin, and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.
**This is a recommended workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the goods and services category. All are welcome to attend.**
Speaker(s): Bert Seither, SCORE
Fee: No Cost
- Planning your start-up?
- Scaling up your existing business?
- How do your plans look in financial terms?
- How much funding will you require and when?
- What are your start-up costs?
- When will your cash flow be positive each month?
- Can you turn a profit in a reasonable time?
- Is your start up story solid enough to convince lenders?
Speaker(s): Jeff Brown, SCORE
Fee: No Cost
The Internal Revenue Service (IRS) clearly defines the requirements, and status of employees vs independent contractors. To be forewarned is to be forearmed. Learn the rules and conditions before you hire to avoid IRS violations, penalties and interest. This webinar can really protect your business.
Speaker(s): SCORE Presenter: Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP
Fee: No Cost
NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Sales and Marketing Provider: The Greenhouse & SCORE
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.
In this session we'll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
Speaker(s): Sarah Guest, Cyberlicious and SCORE
Fee: No Cost
Watch Session
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Financing/Capital Provider: The Greenhouse & SCORE
This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.
Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing & Sales | Provider: The Greenhouse
Have you considered business ownership but want to avoid starting from scratch? Are you thinking about a franchise but unsure which one is right for you? This workshop will educate you on the essentials of franchising, covering the pros and cons, various industries, investment requirements, and potential opportunities that could be a great fit for you!
Speaker: Jenny Sutter, FranNet
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Managing a Business Provider: The Greenhouse, Debbie Reeser with Barkett Realty
Before signing a commercial lease, there are important steps to consider for any new or existing business owner. Whether you're opening a store, relocating to a new space or renting out facilities for production, at some point, you're probably going to have to reserve a space for your business.
The world of commercial real estate can be complicated - this webinar is for business owners who are looking to lease a commercial space and who want to ensure they understand the process and contract considerations. Topics will include:
- Researching the area and defining your requirements
- Elements of a commercial lease agreement
- Types of rent structure
- Negotiation
- Other major considerations before signing a lease
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development
Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!
Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Accounting and Finance Management Provider: Pinellas County SCORE
Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.
Highlights:
- Shortcut your navigation habits - avoid getting lost in the software
- Edit QuickBooks preferences - to fit YOUR company
- Use Accounts Payable features - manage vendor activity / forecast cash outflow
- Use Accounts Receivable features - manage customer activity / forecast cash inflow
- Download bank and credit card transactions - automate data entry
- Reconcile bank and credit card accounts - trust your accurate QB bank and credit card account balances
- Create reports - easy access to the information you need
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing Employees Provider: The Greenhouse and SCORE Pinellas
Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:
- Organizational Culture
- Market for Employees
- Work location and Scheduling Strategies
- Benefits
- Compensation
And then with your Differentiated Employer Brand, learn how to attract qualified candidates with
- Job Descriptions and Postings
- Sources for Candidates
- Targeted Advertising
Speaker(s): Presenter: Curt Engelman, SCORE
NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?
How do you attract customers? How do you build a community that can generate sales for your business?
You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing & Sales Provider: The Greenhouse & SCORE
Building a business is like constructing a house—you need more than one tool to succeed. Smart builders use a toolbox filled with specialty tools, and marketing is no different. With 41 different channels to promote your business, relying solely on social media won't get you very far. Instead, let your customers guide your strategy by understanding who you are, what makes you different, and why you're better. Identify your unique story and determine who needs to hear it and how, when, and where to tell it. Use your marketing brains before spending your marketing bucks! This webinar will help you develop a comprehensive 360° Marketing Plan, allowing you to assess and enhance your 2024 Sales and Marketing strategy effectively.
Speaker: Bob Gaynor, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
The Magic of AI Assistants – AI can significantly enhance daily efficiency. Learn all about them, see what they can do, and learn how to build your own at this seminar. AI 101, part 1 of the 6-part series.
Speaker: Tony Rockliff, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
The Magic of AI Assistants – AI can significantly enhance daily efficiency. Learn all about them, see what they can do, and learn how to build your own at this seminar. AI 101, part 2 of the 6-part series.
Speaker: Tony Rockliff, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
Explore the essentials of website building for your business! This workshop will show small business owners how to make a website on their own by providing steps on how to get started and resources to help design your platform easily. In addition, gain practical insights on SEO strategies, responsive design, and customer engagement, empowering you to build a website that stands out in the digital world.
Speaker: Julia Devoe, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
Join the Greenhouse for an insightful workshop during Small Business Week to discover invaluable best practices for analyzing online customer engagement. Learn to turn these insights into actionable decisions with topics covering an introduction to Google Analytics, creating and understanding reports, setting goals, and using analytics with other Google tools.
Speaker: Sarah Guest, Cyberlicious and SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Managing a Business | Provider: The Greenhouse & SBA
The Small Business Administration (SBA) provides various resources to support veteran-owned businesses (VOBs) in the United States, helping veterans start, grow, and manage their businesses successfully. This workshop will cover key offerings, including an overview of SBA programs and services, SBA resource partners, and additional resources available to veterans.
Speaker(s): Ron Brunner, SBA
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Learn your target market, competition, business environment and how to write and implement a marketing plan.
Topics covered include:
- Who are the right people for my product/service?
- Where do I find these people?
- What's the difference between marketing and sales?
- Now that I have a blog, what do I write?
- How do I use Twitter/FaceBook/Blogging to attract customers?
- How do I get people to come to my site?
- Am I saying the right words to connect with my audience?
- Defining your target market
Spearker: Bob Gaynor, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
WATCH SESSION
Topic: Human Resources/Managing Employees | Provider: The Greenhouse
Looking to spark innovation and engagement in your organization? The benefits of collaboration in the workplace are many – helping to:
- Recruit, retain and motivate employees
- Increase productivity
- Increase customer satisfaction and loyalty
- Improve profitability
Join us to learn best practices to build and promote a collaborative culture in your organization!
Speaker(s): Peggy Yelverton, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Managing a Business Provider: The Greenhouse, Debbie Reeser with Barkett Realty
Before signing a commercial lease, there are important steps to consider for any new or existing business owner. Whether you're opening a store, relocating to a new space or renting out facilities for production, at some point, you're probably going to have to reserve a space for your business.
The world of commercial real estate can be complicated - this webinar is for business owners who are looking to lease a commercial space and who want to ensure they understand the process and contract considerations. Topics will include:
- Researching the area and defining your requirements
- Elements of a commercial lease agreement
- Types of rent structure
- Negotiation
- Other major considerations before signing a lease
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Financing/Capital Provider: The Greenhouse & SCORE
This presentation will cover the benefits of the SBA loan program, and how you can leverage the Small Business Administration Loan Programs to help your business grow.
Speaker(s): Chris Hackney, Credit Bench/First Home Bank, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing/Sales Provider: The Greenhouse, SCORE and Cyberlicious
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.
Speaker(s): Sarah Guest, Cyberlicious, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Sales and Marketing Provider: The Greenhouse & SCORE
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this webinar, you will learn how to create and manage a Google business profile from start to finish.
In this session we'll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
Speaker(s): Sarah Guest, Cyberlicious and SCORE
Fee: No Cost
Watch Session
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
The Internal Revenue Service (IRS) clearly defines the requirements, and status of employees vs independent contractors. To be forewarned is to be forearmed. Learn the rules and conditions before you hire to avoid IRS violations, penalties and interest. This webinar can really protect your business.
Speaker(s): SCORE Presenter: Pat Smolen, M. Ed, SPHR, SHRM-SCP, CPLP, CBCP
Fee: No Cost
NOTE: Sign-in or create a Greenhouse client profile to access
This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.
Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development
WATCH RECORDED SESSION
Topic: Accounting and Finance Management Provider: Pinellas County SCORE
Improve your knowledge and efficient use of QuickBooks so you can use it as a valuable tool in managing your business and improving profitability. You will learn the basic workflow while you customize your QuickBooks file to fit your own business activity. Attend once for a first look at (or a refresher view of) the basic features of QuickBooks.
Highlights:
- Shortcut your navigation habits - avoid getting lost in the software
- Edit QuickBooks preferences - to fit YOUR company
- Use Accounts Payable features - manage vendor activity / forecast cash outflow
- Use Accounts Receivable features - manage customer activity / forecast cash inflow
- Download bank and credit card transactions - automate data entry
- Reconcile bank and credit card accounts - trust your accurate QB bank and credit card account balances
- Create reports - easy access to the information you need
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
- Planning your start-up?
- Scaling up your existing business?
- How do your plans look in financial terms?
- How much funding will you require and when?
- What are your start-up costs?
- When will your cash flow be positive each month?
- Can you turn a profit in a reasonable time?
- Is your start up story solid enough to convince lenders?
Speaker(s): Jeff Brown, SCORE
Fee: No Cost
Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. To Price for Profit, a company needs to know their costs - both variable and fixed. A company also needs to know what the market will pay for a given product and what its competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin, and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.
**This is a recommended workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the goods and services category. All are welcome to attend.**
Speaker(s): Bert Seither, SCORE
Fee: No Cost
Topic: Business Research Provider: The Greenhouse & St. Pete Library Services
In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database - all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.
Speaker(s): Zach Heath, City of St. Petersburg Library Services
Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.
Topic: Marketing and Sales Provider: The Greenhouse, Florida SBDC Pinellas County Economic Development
Improve your sales and maximize your time with the right marketing strategies to fit your business and your personal style. Learn to combine marketing activities such as networking, event marketing, email and social media to move customers from awareness to raving fans of your products and services!
Speaker(s): Kurt Forster, FL SBDC at Pinellas County Economic Development
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing Employees Provider: The Greenhouse and SCORE Pinellas
Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:
- Organizational Culture
- Market for Employees
- Work location and Scheduling Strategies
- Benefits
- Compensation
And then with your Differentiated Employer Brand, learn how to attract qualified candidates with
- Job Descriptions and Postings
- Sources for Candidates
- Targeted Advertising
Speaker(s): Presenter: Curt Engelman, SCORE
NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse
This workshop will demonstrate how to use LinkedIn and will help familiarize individuals with the basic components of the online networking platform. This workshop will also include how to create a company LinkedIn page for small business owners to help grow and showcase their business.
Speaker(s): Julia Devoe, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Learn how to apply Artificial Intelligence tools to your small business. Come and see examples of A.I and have your questions ready to be answered. Conversations around A.I. bring up a ton of confusion and wasted time chasing the next shiny object. How can you consider the best use of A.I. tools for your business? What are some of the key ways to bring A.I. tools into your business? And how can you stay on top of the latest trends? This workshop seeks to answer these questions and help participants walk away with an actionable toolbox to enhance operations and deliver higher customer value.
Speaker(s): Keith Simmons
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Government Contracting | Provider: The Greenhouse
Learning how to change the way you think about grant writing can make a difference. This workshop will show you how to match your organization’s mission with the perfect funding opportunities, helping you create grant applications, and manage awards that are not only successful but impactful.
Speaker(s): Speakers: Megan McGee and Zulekha "Zee" Fouklen, St. Petersburg Police Department
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse
Have you considered business ownership but want to avoid starting from scratch? Are you thinking about a franchise but unsure which one is right for you? This workshop will educate you on the essentials of franchising, covering the pros and cons, various industries, investment requirements, and potential opportunities that could be a great fit for you!
Speaker: Jenny Sutter, FranNet
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Managing a Business | Provider: The Greenhouse & SBA
The Small Business Administration (SBA) provides various resources to support veteran-owned businesses (VOBs) in the United States, helping veterans start, grow, and manage their businesses successfully. This workshop will cover key offerings, including an overview of SBA programs and services, SBA resource partners, and additional resources available to veterans.
Speaker(s): Ron Brunner, SBA
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
Join the Greenhouse for an insightful workshop during Small Business Week to discover invaluable best practices for analyzing online customer engagement. Learn to turn these insights into actionable decisions with topics covering an introduction to Google Analytics, creating and understanding reports, setting goals, and using analytics with other Google tools.
Speaker: Sarah Guest, Cyberlicious and SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
Explore the essentials of website building for your business! This workshop will show small business owners how to make a website on their own by providing steps on how to get started and resources to help design your platform easily. In addition, gain practical insights on SEO strategies, responsive design, and customer engagement, empowering you to build a website that stands out in the digital world.
Speaker: Julia Devoe, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
The Magic of AI Assistants – AI can significantly enhance daily efficiency. Learn all about them, see what they can do, and learn how to build your own at this seminar. AI 101, part 2 of the 6-part series.
Speaker: Tony Rockliff, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales | Provider: The Greenhouse & SCORE
The Magic of AI Assistants – AI can significantly enhance daily efficiency. Learn all about them, see what they can do, and learn how to build your own at this seminar. AI 101, part 1 of the 6-part series.
Speaker: Tony Rockliff, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Marketing & Sales Provider: The Greenhouse & SCORE
Building a business is like constructing a house—you need more than one tool to succeed. Smart builders use a toolbox filled with specialty tools, and marketing is no different. With 41 different channels to promote your business, relying solely on social media won't get you very far. Instead, let your customers guide your strategy by understanding who you are, what makes you different, and why you're better. Identify your unique story and determine who needs to hear it and how, when, and where to tell it. Use your marketing brains before spending your marketing bucks! This webinar will help you develop a comprehensive 360° Marketing Plan, allowing you to assess and enhance your 2024 Sales and Marketing strategy effectively.
Speaker: Bob Gaynor, SCORE
NOTE: Sign in or create a Greenhouse client profile to access
Topic: Capacity Building Provider: The Greenhouse
This updated webinar will provide information about the upcoming application cycle of The South St. Petersburg CRA Microfund Program.
Topics Covered:
- Understanding CRA/TIF
- Eligible Business Categories
- Program Details
- Important Program Documents
- "How to Apply" Tutorial
*IMPORTANT NOTE: This is a MANDATORY webinar for applicants of the South St. Petersburg CRA Microfund Grant Program. All are welcome to attend.
Speaker: Alexis Garcia, City of St. Petersburg
WATCH SESSION
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Learn how to grab your first thousand followers on Instagram. Learn how to hack your way to build your social media following
Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Learn the five steps needed to develop a successful online marketing plan.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: You will be asked to sign in or create a Greenhouse client profile to access the recording
Topic: Employee Management Provider: The Greenhouse & SCORE
Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.
This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.
Topics include:
- Interviewing strategies to make the right hiring decision.
- Effectively onboarding your new employee.
- Strategies to ensure your pay is competitive.
- Communication and involvement approaches to engage your employees.
- Training and development ideas to increase your employees’ value to your organization
Speaker(s): Presenter: Curt Engelmann, SCORE
Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse
Learn about the different social media types to help market your business. There will be a discussion and a brief demonstration on the following platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Apple Podcast, and Pinterest. Learn how these social platforms can increase your audience and get your name out in the community.
Speaker(s): Julia Devoe, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse
Social media is the present and future. Learn tips on how to use social media in marketing your business. Get an introduction and overview of the different types of social media available for your use. Come with your questions and learn how to increase your awareness of and social media presence.
Speaker(s): Erica Hardison CEO, Encore Boutique Services Pinellas County SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse
Ever try to build a house . . . or a business . . . using only ONE tool? Nearly impossible - and you certainly won't get very far. That's why smart builders have a TOOLBOX filled with specialty tools.
Marketing is the same way - there are 41 different channels to promote your business (and hint, hint: social media is ONLY ONE!) So how do you decide? Why not let YOUR CUSTOMER decide? Why not look at your business from your customer's "point of you?" Who are you? Why are you different? Why are you better? What's your story? Who needs to hear it? And most of all, how, when, and where do you tell them?
This webinar is designed to help you build your business from the ground up! Get a jump on your 2023 Sales and Marketing Plan with a 360° Marketing Plan!
Speaker(s): Sheila Neisler, Catalyst Marketing Company and SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing & Sales Provider: The Greenhouse & SCORE
Every day, millions of people come to YouTube and watch over a billion hours of video. They come to be informed, inspired, or just plain delighted. You can use YouTube to build your brand by connecting your message with engaged watchers.
Join us for this Marketing Workshop. Learn how to use YouTube and the power of video to promote your business or brand. Get best practices for creating compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop, we will cover:
- How to create a YouTube channel
- Adding videos and organizing your channel
- How to promote your business with video ads
Speaker: Sarah Guest, Cyberlicious and SCORE Subject Matter Expert
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Starting a business can be tough. After you have built the website, purchased the LLC, and put everything together, what's next?
How do you attract customers? How do you build a community that can generate sales for your business?
You may be asking, how do I find pain points for my target market to properly serve them? What will I need to do to develop my brand and get the success I need in business? These topics and more will all be discussed at this event.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing Your Business Provider: The Greenhouse, The EDGE Business District Association
Recession Proofing Your Business is an informative workshop to help you prepare yourself and your business for the inevitable economic cycle of a recession. The discussion will detail Six Key Focus Points for entrepreneurs and business owners to help successfully guide their business through any economic pattern. Are you concerned about what an upcoming recession could mean for your finances, staffing, customers, marketing, work-life balance, and stress level? Nothing helps reduce anxiety like proactively creating a plan to address troubled waters.
Our presenter, Roger Curlin, has 3 decades of working at ownership/management/mentoring levels in a variety of business industries and will be sharing his insights and strategies.
Speaker(s): Roger Curlin, Executive Director, The EDGE Business District Association
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Human Resources/Managing Employees Provider: The Greenhouse, Pinellas County SCORE
Having issues with retaining employees, customer satisfaction or business performance? Employee Engagement is one of the most powerful solutions businesses have to fixing these problems. Yet many managers struggle with how to engage their teams.
Coaching helps develop great employees and creates an environment where employees feel valued and respected.
Attend this webinar to learn strategies that will help:
- Sharpen your coaching skills
- Develop strong habits that will have long-lasting effects on your employees
- Build a culture that promotes engagement
Speaker(s): Presenter: Peggy Yelverton, SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!
One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.
The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:
- Increased job satisfaction
- Lower turnover rate
- Increased operational efficiency
- Improved productivity
- Enhancements in innovative thinking
- Proactive, not reactive, problem solving
Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.
St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.
St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.
In this webinar, learn how to work with local workforce development initiatives.
Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development
Melvin Shepard, JR, St. Petersburg College & St. Pete Works!
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Learn your target market, competition, business environment and how to write and implement a marketing plan.
Topics covered include:
- Who are the right people for my product/service?
- Where do I find these people?
- What's the difference between marketing and sales?
- Now that I have a blog, what do I write?
- How do I use Twitter/FaceBook/Blogging to attract customers?
- How do I get people to come to my site?
- Am I saying the right words to connect with my audience?
- Defining your target market
Spearker: Bob Gaynor, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
WATCH SESSION
Topic: Marketing and Sales Provider: The Greenhouse, SCORE
Creating content is a tough job. Where does one get the time to make all of these things happen? How can we manage our businesses AND still have an online presence? What platforms should I start using first? How do I create a formula for success that I can rinse and repeat 365 days of the year? Tune in for a lighthearted discussion where we break down the steps for creating content all year long.
Speaker(s): Alex "Nemo" Hanse, Multimedia Designer
CEO, Foolies Limited Clothing
Pinellas County SCORE
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Managing Your Business Provider: The Greenhouse, The EDGE Business District Association
Recession Proofing Your Business is an informative workshop to help you prepare yourself and your business for the inevitable economic cycle of a recession. The discussion will detail Six Key Focus Points for entrepreneurs and business owners to help successfully guide their business through any economic pattern. Are you concerned about what an upcoming recession could mean for your finances, staffing, customers, marketing, work-life balance, and stress level? Nothing helps reduce anxiety like proactively creating a plan to address troubled waters.
Our presenter, Roger Curlin, has 3 decades of working at ownership/management/mentoring levels in a variety of business industries and will be sharing his insights and strategies.
Speaker(s): Roger Curlin, Executive Director, The EDGE Business District Association
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Employment Management Provider: The Greenhouse, City of St. Petersburg, St. Pete Works!
One key role of workforce development is to help businesses find the qualified workers they need. As a business, you will find local services including electronic job orders and job fairs, regular referrals of qualified candidates and skill training for your workforce.
The benefits of workforce development are two-pronged: on the one hand, the employees themselves stand to gain from retraining, and on the other hand, the employers also enjoy a higher-skilled team. Benefits of workforce development in the workplace include:
- Increased job satisfaction
- Lower turnover rate
- Increased operational efficiency
- Improved productivity
- Enhancements in innovative thinking
- Proactive, not reactive, problem solving
Many businesses work with St. Pete Works! to find diverse skilled candidates. Building the skills and competencies of local workers is essential to ensuring the competitiveness of business in the St. Pete economy. Local workforce programs recognize that training for individuals must align with the needs of business and industry. There are several ways that workforce development initiatives supports this need for training.
St. Pete Works! A Workforce collaboration of community organizations working together to increase employment in the Community Redevelopment Area (CRA). ST. PETE WORKS! is funded by the City of St. Petersburg Community Redevelopment Area and led by St. Petersburg College.
St. Pete Works leads the way in connecting job seekers and employers, providing skills training and work opportunities for youth and adults. The ultimate goal of St. Pete Works is to help more community workers train for and secure new and higher paying jobs.
In this webinar, learn how to work with local workforce development initiatives.
Presenters:
Anthony Chan, City of St. Petersburg Economic and Workforce Development
Melvin Shepard, JR, St. Petersburg College & St. Pete Works!
Fee: No Cost
WATCH SESSION
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Topic: Employee Management Provider: The Greenhouse & SCORE
Hiring the right employees is an important step in employee retention. In today's environment employees have many options and are willing to quickly seek another employment opportunity if they feel that they have not made a good decision. Once an employee is hired, it is your responsibility to create a work environment that is positive, engaging, and meets the needs of your employees.
This month be sure to mark your calendar to join Greenhouse staff and partner presenters for informative and engaging webinars, a facilitated discussion, and access to a month-end expert blog containing additional tips and strategies.
Topics include:
- Interviewing strategies to make the right hiring decision.
- Effectively onboarding your new employee.
- Strategies to ensure your pay is competitive.
- Communication and involvement approaches to engage your employees.
- Training and development ideas to increase your employees’ value to your organization
Speaker(s): Presenter: Curt Engelmann, SCORE
Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Topic: Managing Employees Provider: The Greenhouse and SCORE Pinellas
Whether hiring for the first time or supplementing your workforce, finding and attracting qualified candidates has become more challenging than ever. Attend this engaging webinar where you will learn how to build your Employment Brand by considering:
- Organizational Culture
- Market for Employees
- Work location and Scheduling Strategies
- Benefits
- Compensation
And then with your Differentiated Employer Brand, learn how to attract qualified candidates with
- Job Descriptions and Postings
- Sources for Candidates
- Targeted Advertising
Speaker(s): Presenter: Curt Engelman, SCORE
NOTE: Sign-in or create a Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse, SCORE and Cyberlicious
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this webinar will help.
Speaker(s): Sarah Guest, Cyberlicious, SCORE
Fee: No Cost
NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
This webinar will provide an overview in preparing and responding to request for proposals. Preparing a response that is compliant and addresses the sections of RFPs is essential to having a competitive response. The webinar will walk through RFPs, preparation, considerations and provide examples of compliant responses in previous government RFPs, with an opportunity for Q/A.
Speaker(s): Debra Schweikowsky, FL SBDC at Pinellas County Economic Development
WATCH RECORDED SESSION
- Planning your start-up?
- Scaling up your existing business?
- How do your plans look in financial terms?
- How much funding will you require and when?
- What are your start-up costs?
- When will your cash flow be positive each month?
- Can you turn a profit in a reasonable time?
- Is your start up story solid enough to convince lenders?
Speaker(s): Jeff Brown, SCORE
Fee: No Cost
Topic: Business Research Provider: The Greenhouse & St. Pete Library Services
In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database - all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.
Speaker(s): Zach Heath, City of St. Petersburg Library Services
Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.
Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. To Price for Profit, a company needs to know their costs - both variable and fixed. A company also needs to know what the market will pay for a given product and what its competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin, and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.
**This is a recommended workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the goods and services category. All are welcome to attend.**
Speaker(s): Bert Seither, SCORE
Fee: No Cost
