CAPACITY BUILDING ONDEMAND

The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience.  Select your appropriate pathway below or view all OnDemand  titles HERE.

Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?

Recorded Workshops

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Elements of the Marketing Plan

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

• Who are the right people for my product/service?
• Where do I find these people?
• What’s the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/FaceBook/Blogging to attract customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market

Spearker: Bob Gaynor, SCORE

 

WATCH SESSION

NOTE: Sign-in or create Greenhouse client profile to access

10 Tips for Advertising Your Business

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE

WATCH WEBINARS

Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business!

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part 1

Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are.

Owned Media
Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages.

– Web site/ blogging
– Email marketing
– Networking

Plus:
– Google My Business
– YouTube video content

Earned Media
Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience.

– Reviews/ Public Relations/Public speaking

 

Part 2 –

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part Two covers platforms that will benefit different businesses depending on their industry and their target market.

Paid/Shared Media
Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure.

– Google/YouTube advertising
– Facebook
– Instagram
– Pinterest
– Twitter
– Tik Tok

Speaker: Bob Gaynor, SCORE

 

WATCH WEBINARS

NOTE: Sign-in or create Greenhouse client profile to access

Simple Steps for Business Research

Topic: Business Research     Provider: The Greenhouse & St. Pete Library Services

In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database – – all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.

Speaker(s): Zach Heath, City of St. Petersburg Library Services

Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.

Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Access to Capital: Preparing to Finance Your Business

Topic: Financing     Provider: The Greenhouse & TBBBIC

What should I consider BEFORE I pursue a business loan? What documentation is required when accessing capital? What are some capital access programs available to small businesses? A representative from the Tampa Bay Black Business Investment Corporation (TBBBIC) will address questions like these, outline requirements in applying for a loan and will offer best practices to help you with your business plan presentation to lenders. Various SBA loan programs will also be discussed. Additionally, we will review the various assistance and stimulus options, including the CARES Act stimulus, and county and city supported initiatives in response to the Coronavirus Pandemic

Speaker(s): Brent Everett, TBBBIC

Once you complete Greenhouse registration, you will be redirected to GoToWebinar platform to view the recorded session at your convenience.

Fee: No Cost

Watch Session

NOTE: Sign-in or create Greenhouse client profile to access recording

Pricing for Profit
Topic: Business Basics      Provider: The Greenhouse & SCORE

Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. In order to Price for Profit, a company needs to know their costs – both variable and fixed. A company also needs to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.

**This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the “goods and services” category. All are welcome to attend.**

Speaker(s): Bert Seither, SCORE

Fee: No Cost

NOTE: Log-in or create a Greenhouse client profile to access
Estimating & Bidding

Topic: Government Contracting    Provider: The Greenhouse & Austin Commercial

Learn some of the secrets that can make the difference between a good estimate and a profitable estimate. Find out how your estimates can be more accurately and where to find “leaks” in your bids that may be draining your profit margins. This class is geared toward construction industry professionals, however these principles are universal.

This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the “construction” category. All are welcome to attend.

Speaker: Robert Nidzgorski, CPE Lifetime, VMA, CCHM, Austin Commercial

 

NOTE: Sign-in or create Greenhouse client profile to access recording
LinkedIn for Social Selling

Topic: Social Media Marketing      Provider: The Greenhouse and SCORE

What is your ”personal style” and how does this integrate with your social selling on LinkedIn?

This webinar will introduce you to your personal style and integrate this with social selling on LinkedIn. We will cover three step by step strategies you can implement today saving you time and getting you better results when prospecting on LinkedIn. Topics include creating, customizing and optimizing a profile that will attract prospects; the best ways of finding your target profiles; and the best ways of engaging your target profiles.

Spearker: Jah’tia Haynes, SCORE

 

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How the City Buys

Topic: Government Contracting        Provider: The Greenhouse and City of St. Petersburg Procurement

The city purchases a wide array of goods, professional services and construction services for various operations and projects. If you operate a business, small or large, and are interested in learning about contracting and procurement opportunities with the City of St. Petersburg, attend this workshop to learn about how the City sources its supplies and services and how to become a registered city supplier.

iSupplier Portal
Suppliers will also learn to use the city’s iSupplier Portal for two-way communication with the procurement staff. The class will teach suppliers how to view purchase orders, view invoices and payments, contact procurement staff and update profile information.

Online Bidding
The online sourcing module enables suppliers to do the following: receive notifications of Requests for Information (RFI), Request for Quotations (RFQ) and Invitation for Bids (IFB); complete and submit RFI, RFQ and IFB online; and communicate directly with procurement staff in order to get answers to questions or receive information related to a solicitation.

Speaker: Angel Cook, City of St. Petersburg Procurement and Supply Management Department

 

WATCH SESSION

NOTE: Sign-in or create Greenhouse client profile to access recording

City Services and Incentives

Topic: City Services and local business incentives        Partners: City of St. Petersburg Greenhouse, Planning and Development Services, and Water Resources Staff

Are you considering opening up or relocating your business to a physical location?

Join this webinar to learn about key points for selecting your business location from a zoning and permitting compliance standpoint. Grease trap requirements for food and beverage establishments, economic development incentives, and other city services are also discussed.

This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE). All are welcome to attend.

 

WATCH SESSION

NOTE: Sign-in or create a Greenhouse client profile to access recording

Branding in the Virtual World

Topic: Marketing                     Providers: The Greenhouse and SCORE

The way we work, live and play has changed, but the one thing that should remain consistent in today’s virtual landscape is your brand. Whether you’re posting on social media or joining a zoom conference, your brand is the foundation of your online presence and how people perceive you in the marketplace.

In this webinar, we will explore how to build brand awareness leveraging both your personal and corporate brand in the digital world.

WATCH RECORDED SESSION

NOTE: Sign-in or create Greenhouse client profile to watch webinar

Navigating a New Way to Network - Online!

Topic: Marketing/Sales            Provider: The Greenhouse and SCORE

OnDemand Recording From Small Business Week

Social distancing has thrown off the typical networking strategy: attend an event, find an acquaintance, be introduced to someone new.

Online networking can be your ultimate disrupter – and that’s a good thing! This new, and soon-to-be, ‘hybrid normal’ gives you an unprecedented opportunity to expand your circle of influence, ‘test-drive” new groups, better define your target market and hone your elevator speech – all from the comfort of your own home or socially-distanced office.

This interactive workshop will cover:

– How to continue the conversation after everyone has logged off
– What’s your follow-up strategy (do you need one?)
– What NOT to do in online networking
– How best to set up an off-line discussion
– What’s ahead on the networking horizon

Tune in for an informal discussion on productive and profitable ways to be an effective online networker.

NOTE- Since this was a recorded event, when the group leaves into breakout rooms, the recording will be blank, please fast forward to 48:00 mark and 56:00 marks during these times.

WATCH RECORDED SESSION

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Intellectual Property, Anyone?

Topic: Legal Issues      Provider:  The Greenhouse & SCORE

Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others.

Bring your questions, and don’t miss this chance to engage with an intellectual property attorney at no cost!

Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE

 

WATCH RECORDED SESSION

NOTE: Sign-in or create Greenhouse client profile to access recording

Setting up your Financial System: It's Easier than you Think

Category: financing/accounting      Provider: The Greenhous and SCORE

Eighty percent of small businesses fail in the first 18 months because they run out of cash. Many entrepreneurs don’t devote enough time and preparation to setting up their bookkeeping and monitoring their finances, because they think it is too hard or too boring. The good news is that in today’s software application environment, setting up your bookkeeping software is not hard! You can utilize today’s software to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Once you have systems in place, you will learn how to monitor and manage your cash flow. This is a skill that is critical to the success of your business.

It is critical for a startup or early stage business to have proper financial systems in place to monitor and analyze their cash flow and other aspects of their finances. Learn how today\\\\\\\\’s software applications can be utilized to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping.

Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE

WATCH RECORDED SESSION

NOTE: Log-in or create Greenhouse client profile to access recording

Understanding Basic Financial Statements

Topic: Business Accounting/Budger                  Provider: The Greenhouse & SCORE

Learn how to make sense of the basic financial statements that are essential to your success in business.

There are three basic Financial Statements which all businesses with financial reporting requirements must prepare and disseminate. Their names are the Balance Sheet, Income Statement and Statement of Cash Flows. To the lay person who is trying to understand the Financial Statements, they may seem like they are written in a foreign language. You may understand the words but the concepts those words convey may not be totally clear.

This webinar will give you a rudimentary understanding of the Financial Statements and the concepts used to categorize the financial activity of a business into readable tables which, when you understand the concepts, can tell a story about the financial health of the business.

Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE

Cost: No Cost

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NOTE: Log-in or create a Greenhouse client profile to access

Keeping the Doors Open - The Key is in the Numbers

Topic: Business Accounting/Budget

Keeping the Doors Open; The Key is in the Numbers
– A Discussion of the Break-even Analysis with Food Industry Entrepreneurs

The uncertainty of whether or not your business will generate the revenue needed to keep the doors open can be a sobering contemplation. With your business’s financial future at stake, making the best decision about next steps should be rooted in solid data. Learning to apply a Break-even Analysis could help with making that decision.
Join this webinar as Toni DeMarco, CPA, and Ryan Griffin business attorney and restaurant entrepreneur collaborate to present the mechanics of the Break-even Analysis AND answer your questions about crunching the numbers and keeping the doors open!

Although session examples will focus on the food industry, ALL business industries will benefit from this break-even analysis discussion.

Presenters:
– Toni DeMarco, MBA, CPA, CGMA, SCORE
– Ryan Griffin, business attorney and restaurateur

 

WATCH RECORDED SESSION

NOTE: Sign-in or create Greenhouse client profile to access recording

Grant Writing Basics

Topic: Other       Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness

Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves.

Webinar highlights:
• Discussion of organizational readiness for grant funding
• What are the different types of grant funding?
• How to do grant research
• Best practices in drafting and submitting proposals

Presenter:
• Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness

 

Watch Session

NOTE: Sign-in or create Greenhouse client profile to access recording

 

Elements of the Marketing Plan
Topic: Marketing/Sales       Provider: The Greenhouse and SCORE Learn your target market, competition, business... Read More
10 Tips for Advertising Your Business
Topic: Marketing & Sales    Provider: The Greenhouse & SCORE ... Read More
LinkedIn for Social Selling
Topic: Social Media Marketing      Provider: The Greenhouse and SCORE What is your ”personal style” and how does this integrate with your social selling on LinkedIn? This webinar ... Read More
How the City Buys
Topic: Government Contracting        Provider: The Greenhouse and City of St. Petersburg Procurement The city purchases a wide array of goods, professional services and construction service... Read More
City Services and Incentives
Topic: City Services and local business incentives        Partners: City of St. Petersburg Greenhouse, Planning and Development Services, and Water Resources Staff Are you considering opening... Read More
Branding in the Virtual World
Topic: Marketing                     Providers: The Greenhouse and SCORE The way we work, live and play ... Read More
Navigating a New Way to Network - Online!
Topic: Marketing/Sales            Provider: The Greenhouse and SCORE OnDemand Recording From Small Business Week Social distancing has thrown off the typical networking strategy: a... Read More
Intellectual Property, Anyone?
Topic: Legal Issues      Provider:  The Greenhouse & SCORE Do you own or manage a small business? Want to k... Read More
Setting up your Financial System: It's Easier than you Think
Category: financing/accounting      Provider: The Greenhous and SCORE Eighty percent of small businesses fail i... Read More
Understanding Basic Financial Statements
Topic: Business Accounting/Budger                  Provider: The Greenhouse & SCORE Learn how to make se... Read More
Keeping the Doors Open - The Key is in the Numbers
Topic: Business Accounting/Budget Keeping the Doors Open; The Key is in the Numbers – A Discussion of the Break-even Analysis with Food Industry Entrepreneurs The uncertainty of whether or not your... Read More
Grant Writing Basics
Topic: Other       Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness ... Read More