CAPACITY BUILDING ONDEMAND

The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience.  Select your appropriate pathway below or view all OnDemand  titles HERE.

Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?

Recorded Workshops

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Sales 101: How to Close Deals, Get Clients, and Make Money

Topic: Marketing/Sales        Provider: The Greenhouse and SCORE

Becoming a master at selling your product or service and getting clients to buy can be a challenging task for many small business owners.

This webinar is focused on how to sell your product or service. Learn how to determine distribution channels, evaluate your sales process, build a sales team and motivate them, using sales tools and much more!

 

WATCH SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Business Startup in 2021

Topic: Startup Assistance     Provider: The Greenhouse and SCORE

Are you ready to start a new small business? This workshop will lead you through the steps you should take to be successful. Some of the topics for discussion are:

  • startup myths
  • critical success factors
  • your roles as a business owner
  • the most important business functions
  • the critical importance of cash flow
  • dealing with regulations
  • finding good professional advisors

Join this webinar to learn a no-nonsense approach to starting a business with a higher chance of success.

Speaker(s): Joe Fernandez, SCORE

Fee: No Cost

 

WATCH SESSION

NOTE: Log-in or create a Greenhouse client profile to access

 

Grant Writing Basics

Topic: Other       Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness

Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves.

Webinar highlights:
• Discussion of organizational readiness for grant funding
• What are the different types of grant funding?
• How to do grant research
• Best practices in drafting and submitting proposals

Presenter:
• Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness

 

Watch Session

NOTE: Sign-in or create Greenhouse client profile to access recording

Understanding Basic Financial Statements

Topic: Business Accounting/Budger                  Provider: The Greenhouse & SCORE

Learn how to make sense of the basic financial statements that are essential to your success in business.

There are three basic Financial Statements which all businesses with financial reporting requirements must prepare and disseminate. Their names are the Balance Sheet, Income Statement and Statement of Cash Flows. To the lay person who is trying to understand the Financial Statements, they may seem like they are written in a foreign language. You may understand the words but the concepts those words convey may not be totally clear.

This webinar will give you a rudimentary understanding of the Financial Statements and the concepts used to categorize the financial activity of a business into readable tables which, when you understand the concepts, can tell a story about the financial health of the business.

Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE

Cost: No Cost

WATCH RECORDED SESSION

NOTE: Log-in or create a Greenhouse client profile to access

Setting up your Financial System: It's Easier than you Think

Category: financing/accounting      Provider: The Greenhous and SCORE

Eighty percent of small businesses fail in the first 18 months because they run out of cash. Many entrepreneurs don’t devote enough time and preparation to setting up their bookkeeping and monitoring their finances, because they think it is too hard or too boring. The good news is that in today’s software application environment, setting up your bookkeeping software is not hard! You can utilize today’s software to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Once you have systems in place, you will learn how to monitor and manage your cash flow. This is a skill that is critical to the success of your business.

It is critical for a startup or early stage business to have proper financial systems in place to monitor and analyze their cash flow and other aspects of their finances. Learn how today\\’s software applications can be utilized to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping.

Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE

WATCH RECORDED SESSION

NOTE: Log-in or create Greenhouse client profile to access recording

Intellectual Property, Anyone?

Topic: Legal Issues      Provider:  The Greenhouse & SCORE

Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others.

Bring your questions, and don\\’t miss this chance to engage with an intellectual property attorney at no cost!

Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE

WATCH RECORDED SESSION

NOTE: Sign-in or create Greenhouse client profile to access recording

Introduction to Business Start-up

Topic: Start-up Assistance        Provider: The Greenhouse and SBDC

WATCH RECORDING

Are you ready to start a new small business? This webinar will lead you through the steps you should take to be successful. Join us to learn a no-nonsense approach to starting a business with a higher chance for success.

Some of the topics for discussion are:

• Startup myths
• Critical success factors
• Your roles as a business owner
• The most important business functions
• The critical importance of cash flow
• Dealing with regulations
• Finding good professional advisers

Speaker: Debbie Schweikowsky, FL SBDC at Pinellas County Economic Development

WATCH RECORDING

NOTE: Must login or create a Greenhouse client profile to access

City Services and Incentives

Topic: City Services and local business incentives        Partners: City of St. Petersburg Greenhouse, Planning and Development Services, and Water Resources Staff

Are you considering opening up or relocating your business to a physical location?

Join this webinar to learn about key points for selecting your business location from a zoning and permitting compliance standpoint. Grease trap requirements for food and beverage establishments, economic development incentives, and other city services are also discussed.

This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE). All are welcome to attend.

 

WATCH SESSION

NOTE: Sign-in or create a Greenhouse client profile to access recording

How to Write Your Business Plan

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Businesses that fail to plan, plan to fail. Most business problems arise from not planning ahead. Your business plan, provides you a method to take a look inward at yourself and your business.

Join is for this webinar and find the STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS, (SWOT), and be able to assess, analyze, and correct the direction of your business BEFORE it becomes a critical threat to your success.

Presenter: Debra Schweikowsky, FL SBDC at Pinellas County Economic Development

 

WATCH SESSION

NOTE: Sign-in or create Greenhouse client profile to access recording

10 Tips for Advertising Your Business

Topic: Marketing & Sales    Provider: The Greenhouse & SCORE

WATCH WEBINARS

Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business!

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part 1

Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are.

Owned Media
Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages.

– Web site/ blogging
– Email marketing
– Networking

Plus:
– Google My Business
– YouTube video content

Earned Media
Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience.

– Reviews/ Public Relations/Public speaking

Part 2 –

Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.

Part Two covers platforms that will benefit different businesses depending on their industry and their target market.

Paid/Shared Media
Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure.

– Google/YouTube advertising
– Facebook
– Instagram
– Pinterest
– Twitter
– Tik Tok

Speaker: Bob Gaynor, SCORE

 

WATCH WEBINARS

NOTE: Sign-in or create Greenhouse client profile to access

Elements of the Marketing Plan

Topic: Marketing/Sales       Provider: The Greenhouse and SCORE

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

• Who are the right people for my product/service?
• Where do I find these people?
• What’s the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/FaceBook/Blogging to attract customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market

Spearker: Bob Gaynor, SCORE

 

Watch Session

NOTE: Sign-in or create Greenhouse client profile to access

 

Fast One-Page Business Plan-- Lean Canvas
Topic: Business Basics   Provider: The Greenhouse & SCORE

Learn to sharpen your business plan, clearly communicate your company’s message, target your most important customers and uncover your competitive advantages in this two-part series. -All this and more in two action-packed workshop sessions on Rapid Business Planning, using the popular one-page “Lean Canvas” planning tool. -Work with mentors and your fellow entrepreneurs to develop your winning plan. -Clarify your way forward. Build on your strengths. -Put your business at the “head of the class” by enrolling now.

Speaker(s): Speakers: Joe Fernandez, SCORE

Fee: No Cost

WATCH SESSION

NOTE:  Log-in or create a Greenhouse client profile to access

Introduction to Business Taxes

Topic: Tax Planning        Provider: The Greenhouse and SCORE

WATCH SESSION

This webinar provides an introduction to business taxes and tax saving tips.

Topics include:
• New tax law trends
• How is your business taxed?
• What happens if I have a loss/profit?
• How to pay yourself
• Commonly missed / red flag deductions
• Bank accounts
• IRS bookkeeping requirements
• How to build your business credit score

This webinar provides an introduction to business taxes and tax saving tips.

Topics include:
• New tax law trends
• How is your business taxed?
• What happens if I have a loss/profit?
• How to pay yourself
• Commonly missed / red flag deductions
• Bank accounts
• IRS bookkeeping requirements
• How to build your business credit score

Speaker: Bert Seither, SCORE

 

WATCH SESSION

NOTE: You will be directed to sign-in or create a Greenhouse client profile to access recording

Nonprofit Business Startup

Topic: Nonprofit Startup    Provider: The Greenhouse & Bay Area Legal Services

Interested in starting a non-profit organization?

This webinar consists of a two-part presentation (with Q/A) and will help you understand the principal operations of the non-profit organization and if it is the right fit for you.

Other highlights include:

• Researching and defining the need for a nonprofit in a community
• How to start and sustain a nonprofit
• State and Federal requirements
• Governance
• Funding
• Nonprofit Resources

NOTE: Log-in or create Greenhouse client profile to access
Legal Structures
Topic: Start-up Assistance    Provider: The Greenhouse & SCORE

If you are doing your ‘homework’ to start a business, you will definitely want to explore the different legal structures that are available to you. Common legal structures include Sole Proprietor, Partnership, Limited Liability Company (LLC), or Corporation. Your decision will affect what kinds of taxes you pay and who can be legally liable for a business dispute. In this workshop you will learn the advantages and disadvantages of each type so you can decide which structure best suits your needs. Don’t miss this chance to engage with an attorney specializing in business formation, at no cost!

Speaker(s): Bill Hurter, SCORE

Fee: No Cost

 

NOTE: Will be asked to sign-in or create Greenhouse client profile to access recording
Establishing a Home-based Business

Topic: Home-based business startup    Provider: The Greenhouse & SCORE

Imagine being able to roll out of bed and work in your pajamas. No more long commutes, fighting crowds, and traffic just to get to work. Sound like a pipe dream? Well, it’s a reality for millions of home-based business people. There are many advantages to a home-based business. This workshop focuses on the unique issues that go with it: addresses, tax implications, insurance, homeowner association covenants, and creating a private and professional space for visiting clients.

Speaker(s): Speaker: Jabet Shellenberger, SCORE

Fee: No Cost

 

NOTE: Sign-in or create Greenhouse client profile to access recording
Business Startup Basics
Topic: Start-up Assistance    Provider: The Greenhouse & SCORE

Are you ready to start a new small business? This workshop will lead you through the steps you should take to be successful. Some of the topics for discussion are:

  • startup myths
  • critical success factors
  • your roles as a business owner
  • the most important business functions
  • the critical importance of cash flow
  • dealing with regulations
  • finding good professional advisors

Join this webinar to learn a no-nonsense approach to starting a business with a higher chance of success.

Speaker(s): Joe Fernandez, SCORE

Fee: No Cost

NOTE: Sign-in or create Greenhouse client profile to access recording
Best Practices to Buying a Franchise
Topic: Start-up Assistance     Provider:  The Greenhouse, SCORE & FRANNET

“Owning” the American Dream can become a reality: every 8 minutes a new franchise location opens in the US, 1 out of every 12 businesses in America are franchises, and 50% of all retail sales are through – yep, a franchise. Yet with 3,000 different franchises covering some 300 different industries, determining which one “fits” you and your goals can be daunting, and your career journey doesn’t necessarily have to end with “Golden Arches” – there are lots of paths to success! Jenny Sutter will walk you through the pros and cons on buying a franchise – if it fits your life and lifestyle!

Speaker(s): Jenny Sutter, SCORE and FRANNET

Fee: No Cost

NOTE: Sign-in or create a Greenhouse client profile to access recording
Show Me the Money
Topic: Financing      Provider: The Greenhouse & SCORE

Are you in need of a small amount of funding for your business? Do you think that your credit score may be a hindrance? Find out more about the microlending process from Accion. Accion is a nonprofit organization that offers small business loans from $500 to $50,000 and financial education to small business owners in the United States. This 1 hour workshop reviews the basics of credit, micro-finance, and how to obtain a small business loan.

Speaker(s): Jeff Brown, SCORE

Fee: No Cost

NOTE: Sign-in or create a Greenhouse client profile to access
Pricing for Profit
Topic: Business Basics      Provider: The Greenhouse & SCORE

Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. In order to Price for Profit, a company needs to know their costs – both variable and fixed. A company also needs to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.

**This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the “goods and services” category. All are welcome to attend.**

Speaker(s): Bert Seither, SCORE

Fee: No Cost

NOTE: Log-in or create a Greenhouse client profile to access
Access to Capital: Preparing to Finance Your Business

Topic: Financing     Provider: The Greenhouse & TBBBIC

What should I consider BEFORE I pursue a business loan? What documentation is required when accessing capital? What are some capital access programs available to small businesses? A representative from the Tampa Bay Black Business Investment Corporation (TBBBIC) will address questions like these, outline requirements in applying for a loan and will offer best practices to help you with your business plan presentation to lenders. Various SBA loan programs will also be discussed. Additionally, we will review the various assistance and stimulus options, including the CARES Act stimulus, and county and city supported initiatives in response to the Coronavirus Pandemic

Speaker(s): Brent Everett, TBBBIC

Once you complete Greenhouse registration, you will be redirected to GoToWebinar platform to view the recorded session at your convenience.

Fee: No Cost

Watch Session

NOTE: Sign-in or create Greenhouse client profile to access recording

Simple Steps to Business Research

Topic: Business Research     Provider: The Greenhouse & St. Pete Library Services

In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database – – all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.

Speaker(s): Zach Heath, City of St. Petersburg Library Services

Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.

Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Sales 101: How to Close Deals, Get Clients, and Make Money
Topic: Marketing/Sales        Provider: The Greenhouse and SCORE Becoming a master at selling your product or ... Read More
Business Startup in 2021
Topic: Startup Assistance     Provider: The Greenhouse and SCORE Are you ready to sta... Read More
Grant Writing Basics
Topic: Other       Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness ... Read More
Understanding Basic Financial Statements
Topic: Business Accounting/Budger                  Provider: The Greenhouse & SCORE Learn how to make se... Read More
Setting up your Financial System: It's Easier than you Think
Category: financing/accounting      Provider: The Greenhous and SCORE Eighty percent of small businesses fail i... Read More
Intellectual Property, Anyone?
Topic: Legal Issues      Provider:  The Greenhouse & SCORE Do you own or manage a small business? Want to k... Read More
Introduction to Business Start-up
Topic: Start-up Assistance        Provider: The Greenhouse and SBDC ... Read More
City Services and Incentives
Topic: City Services and local business incentives        Partners: City of St. Petersburg Greenhouse, Planning and Development Services, and Water Resources Staff Are you considering opening... Read More
How to Write Your Business Plan
Topic: Marketing/Sales       Provider: The Greenhouse and SCORE Businesses that fail to plan, plan to fail. Mos... Read More
10 Tips for Advertising Your Business
Topic: Marketing & Sales    Provider: The Greenhouse & SCORE ... Read More
Elements of the Marketing Plan
Topic: Marketing/Sales       Provider: The Greenhouse and SCORE Learn your target market, competition, business... Read More
Introduction to Business Taxes
Topic: Tax Planning        Provider: The Greenhouse and SCORE ... Read More