CAPACITY BUILDING ONDEMAND
The Greenhouse remains committed to providing quality service during the evolving nature of COVID-19, including the delivery of technology-based learning opportunities. Virtual learning pathways are under development to facilitate and guide the entrepreneur’s learning experience. Select your appropriate pathway below or view all OnDemand titles HERE.
Entrepreneurs are encouraged to continue the capacity building experience through participation in webinars supported by virtual mentoring services. Interested in scheduling a time to meet with a business mentor?
Recorded Workshops
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Becoming a master at selling your product or service and getting clients to buy can be a challenging task for many small business owners.
This webinar is focused on how to sell your product or service. Learn how to determine distribution channels, evaluate your sales process, build a sales team and motivate them, using sales tools and much more!
NOTE: Log-in or create a Greenhouse client profile to access
Topic: Startup Assistance Provider: The Greenhouse and SCORE
Are you ready to start a new small business? This workshop will lead you through the steps you should take to be successful. Some of the topics for discussion are:
- startup myths
- critical success factors
- your roles as a business owner
- the most important business functions
- the critical importance of cash flow
- dealing with regulations
- finding good professional advisors
Join this webinar to learn a no-nonsense approach to starting a business with a higher chance of success.
Speaker(s): Joe Fernandez, SCORE
Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Topic: Other Provider: The Greenhouse and St. Petersburg College Office of Institutional Effectiveness
Is your nonprofit organization looking for additional funding and considering pursuing grants to meet this need? Is your organization ready? Join this webinar to gain an understanding of what the grant writing process involves.
Webinar highlights:
• Discussion of organizational readiness for grant funding
• What are the different types of grant funding?
• How to do grant research
• Best practices in drafting and submitting proposals
Presenter:
• Jennifer McBride, St. Petersburg College Office of Institutional Effectiveness
NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Business Accounting/Budger Provider: The Greenhouse & SCORE
Learn how to make sense of the basic financial statements that are essential to your success in business.
There are three basic Financial Statements which all businesses with financial reporting requirements must prepare and disseminate. Their names are the Balance Sheet, Income Statement and Statement of Cash Flows. To the lay person who is trying to understand the Financial Statements, they may seem like they are written in a foreign language. You may understand the words but the concepts those words convey may not be totally clear.
This webinar will give you a rudimentary understanding of the Financial Statements and the concepts used to categorize the financial activity of a business into readable tables which, when you understand the concepts, can tell a story about the financial health of the business.
Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE
Cost: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Category: financing/accounting Provider: The Greenhous and SCORE
Eighty percent of small businesses fail in the first 18 months because they run out of cash. Many entrepreneurs don’t devote enough time and preparation to setting up their bookkeeping and monitoring their finances, because they think it is too hard or too boring. The good news is that in today’s software application environment, setting up your bookkeeping software is not hard! You can utilize today’s software to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping. Once you have systems in place, you will learn how to monitor and manage your cash flow. This is a skill that is critical to the success of your business.
It is critical for a startup or early stage business to have proper financial systems in place to monitor and analyze their cash flow and other aspects of their finances. Learn how today\\’s software applications can be utilized to interface with your other financial databases, like your bank, to take a lot of the grunt work out of handling your bookkeeping.
Speaker: Toni DeMarco, MBA, CPA, CGMA, SCORE
NOTE: Log-in or create Greenhouse client profile to access recording
Topic: Legal Issues Provider: The Greenhouse & SCORE
Do you own or manage a small business? Want to know more about the basics of copyrights, trademarks, patents, industrial design rights and trade secrets? This webinar will show you how to protect the intellectual property in your business, and avoid infringing the intellectual property of others.
Bring your questions, and don\\’t miss this chance to engage with an intellectual property attorney at no cost!
Speaker: Brittany Maxey-Fisher, Intellectual Property Attorney, SCORE
NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Start-up Assistance Provider: The Greenhouse and SBDC
Are you ready to start a new small business? This webinar will lead you through the steps you should take to be successful. Join us to learn a no-nonsense approach to starting a business with a higher chance for success.
Some of the topics for discussion are:
• Startup myths
• Critical success factors
• Your roles as a business owner
• The most important business functions
• The critical importance of cash flow
• Dealing with regulations
• Finding good professional advisers
Speaker: Debbie Schweikowsky, FL SBDC at Pinellas County Economic Development
NOTE: Must login or create a Greenhouse client profile to access
Topic: City Services and local business incentives Partners: City of St. Petersburg Greenhouse, Planning and Development Services, and Water Resources Staff
Are you considering opening up or relocating your business to a physical location?
Join this webinar to learn about key points for selecting your business location from a zoning and permitting compliance standpoint. Grease trap requirements for food and beverage establishments, economic development incentives, and other city services are also discussed.
This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE). All are welcome to attend.
NOTE: Sign-in or create a Greenhouse client profile to access recording
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Businesses that fail to plan, plan to fail. Most business problems arise from not planning ahead. Your business plan, provides you a method to take a look inward at yourself and your business.
Join is for this webinar and find the STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS, (SWOT), and be able to assess, analyze, and correct the direction of your business BEFORE it becomes a critical threat to your success.
Presenter: Debra Schweikowsky, FL SBDC at Pinellas County Economic Development
NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Marketing & Sales Provider: The Greenhouse & SCORE
Don’t Miss This NEW 2-Part Edition of 10 Tips for Advertising Your Business!
Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.
Part 1
Part 1 covers platforms that are important to most companies’ marketing plans, no matter what industry they are in or who their target customers are.
Owned Media
Owned media platforms give you full control of your content, and the platform does not limit access to your content. You must build your own audience, and only audience members decide whether they will receive your messages.
– Web site/ blogging
– Email marketing
– Networking
Plus:
– Google My Business
– YouTube video content
Earned Media
Earned media platforms provide content that you do not control or pay for. You earned the exposure through good performance and/or newsworthy actions. Because you do not control or pay for the content, these media have higher credibility with your target audience.
– Reviews/ Public Relations/Public speaking
Part 2 –
Every business has many choices of platforms they can use to promote their business and build relationships with their prospects and customers.
Part Two covers platforms that will benefit different businesses depending on their industry and their target market.
Paid/Shared Media
Paid/shared media platforms give your business access to their audience, and they apply algorithms to limit which businesses can be viewed by their audience. Paid platforms offer advertising options that businesses can use to boost their exposure.
– Google/YouTube advertising
– Facebook
– Instagram
– Pinterest
– Twitter
– Tik Tok
Speaker: Bob Gaynor, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Topic: Marketing/Sales Provider: The Greenhouse and SCORE
Learn your target market, competition, business environment and how to write and implement a marketing plan.
Topics covered include:
• Who are the right people for my product/service?
• Where do I find these people?
• What’s the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/FaceBook/Blogging to attract customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market
Spearker: Bob Gaynor, SCORE
NOTE: Sign-in or create Greenhouse client profile to access
Learn to sharpen your business plan, clearly communicate your company’s message, target your most important customers and uncover your competitive advantages in this two-part series. -All this and more in two action-packed workshop sessions on Rapid Business Planning, using the popular one-page “Lean Canvas” planning tool. -Work with mentors and your fellow entrepreneurs to develop your winning plan. -Clarify your way forward. Build on your strengths. -Put your business at the “head of the class” by enrolling now.
Speaker(s): Speakers: Joe Fernandez, SCORE
Fee: No Cost
NOTE: Log-in or create a Greenhouse client profile to access
Topic: Tax Planning Provider: The Greenhouse and SCORE
This webinar provides an introduction to business taxes and tax saving tips.
Topics include:
• New tax law trends
• How is your business taxed?
• What happens if I have a loss/profit?
• How to pay yourself
• Commonly missed / red flag deductions
• Bank accounts
• IRS bookkeeping requirements
• How to build your business credit score
This webinar provides an introduction to business taxes and tax saving tips.
Topics include:
• New tax law trends
• How is your business taxed?
• What happens if I have a loss/profit?
• How to pay yourself
• Commonly missed / red flag deductions
• Bank accounts
• IRS bookkeeping requirements
• How to build your business credit score
Speaker: Bert Seither, SCORE
NOTE: You will be directed to sign-in or create a Greenhouse client profile to access recording
Topic: Nonprofit Startup Provider: The Greenhouse & Bay Area Legal Services
Interested in starting a non-profit organization?
This webinar consists of a two-part presentation (with Q/A) and will help you understand the principal operations of the non-profit organization and if it is the right fit for you.
Other highlights include:
• Researching and defining the need for a nonprofit in a community
• How to start and sustain a nonprofit
• State and Federal requirements
• Governance
• Funding
• Nonprofit Resources
If you are doing your ‘homework’ to start a business, you will definitely want to explore the different legal structures that are available to you. Common legal structures include Sole Proprietor, Partnership, Limited Liability Company (LLC), or Corporation. Your decision will affect what kinds of taxes you pay and who can be legally liable for a business dispute. In this workshop you will learn the advantages and disadvantages of each type so you can decide which structure best suits your needs. Don’t miss this chance to engage with an attorney specializing in business formation, at no cost!
Speaker(s): Bill Hurter, SCORE
Fee: No Cost
Topic: Home-based business startup Provider: The Greenhouse & SCORE
Imagine being able to roll out of bed and work in your pajamas. No more long commutes, fighting crowds, and traffic just to get to work. Sound like a pipe dream? Well, it’s a reality for millions of home-based business people. There are many advantages to a home-based business. This workshop focuses on the unique issues that go with it: addresses, tax implications, insurance, homeowner association covenants, and creating a private and professional space for visiting clients.
Speaker(s): Speaker: Jabet Shellenberger, SCORE
Fee: No Cost
Are you ready to start a new small business? This workshop will lead you through the steps you should take to be successful. Some of the topics for discussion are:
- startup myths
- critical success factors
- your roles as a business owner
- the most important business functions
- the critical importance of cash flow
- dealing with regulations
- finding good professional advisors
Join this webinar to learn a no-nonsense approach to starting a business with a higher chance of success.
Speaker(s): Joe Fernandez, SCORE
Fee: No Cost
“Owning” the American Dream can become a reality: every 8 minutes a new franchise location opens in the US, 1 out of every 12 businesses in America are franchises, and 50% of all retail sales are through – yep, a franchise. Yet with 3,000 different franchises covering some 300 different industries, determining which one “fits” you and your goals can be daunting, and your career journey doesn’t necessarily have to end with “Golden Arches” – there are lots of paths to success! Jenny Sutter will walk you through the pros and cons on buying a franchise – if it fits your life and lifestyle!
Speaker(s): Jenny Sutter, SCORE and FRANNET
Fee: No Cost
Are you in need of a small amount of funding for your business? Do you think that your credit score may be a hindrance? Find out more about the microlending process from Accion. Accion is a nonprofit organization that offers small business loans from $500 to $50,000 and financial education to small business owners in the United States. This 1 hour workshop reviews the basics of credit, micro-finance, and how to obtain a small business loan.
Speaker(s): Jeff Brown, SCORE
Fee: No Cost
Many businesses set their selling prices by simply copying what their competitors charge. While this might work, this will often lead to losses and not profits for any individual company. In order to Price for Profit, a company needs to know their costs – both variable and fixed. A company also needs to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established. In this workshop, clients will learn the basics of understanding your costs of doing business and relate these costs to an understanding of Gross Profit, Margin and Markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.
**This is a required workshop for certification as a City of St. Petersburg Small Business Enterprise (SBE) in the “goods and services” category. All are welcome to attend.**
Speaker(s): Bert Seither, SCORE
Fee: No Cost
Topic: Financing Provider: The Greenhouse & TBBBIC
What should I consider BEFORE I pursue a business loan? What documentation is required when accessing capital? What are some capital access programs available to small businesses? A representative from the Tampa Bay Black Business Investment Corporation (TBBBIC) will address questions like these, outline requirements in applying for a loan and will offer best practices to help you with your business plan presentation to lenders. Various SBA loan programs will also be discussed. Additionally, we will review the various assistance and stimulus options, including the CARES Act stimulus, and county and city supported initiatives in response to the Coronavirus Pandemic
Speaker(s): Brent Everett, TBBBIC
Once you complete Greenhouse registration, you will be redirected to GoToWebinar platform to view the recorded session at your convenience.
Fee: No Cost
NOTE: Sign-in or create Greenhouse client profile to access recording
Topic: Business Research Provider: The Greenhouse & St. Pete Library Services
In this session, learn the simple steps for accessing no-cost, premium business databases for industry, market and demographic information as you develop your business plan or grow your client list. Participants are guided through the use of databases such as Business Insights Essentials, Demographics Now and A to Z Database – – all of which can be accessed from home with your library card! Note: A library card is not required to participate in this webinar.
Speaker(s): Zach Heath, City of St. Petersburg Library Services
Once you complete registration with the Greenhouse, you will be taken to the GotoWebinar recording. Please enter your same registration information to access webinar.